Creating a pleasant lecture atmosphere is not an easy matter, lecturers are required to have many ways or strategies and various skills in learning, one of which relates to the learning model applied in the lecture process. To apply the learning model in lectures, lecturers must have adequate knowledge of the concepts and applications of learning models that are appropriate to the needs of students because the characteristics, knowledge, motor skills and desires, and student learning motivation are very diverse. The accuracy of lecturers in determining the learning model in lectures will be increasingly important considering the learning process in the classroom and in the field is very dynamic (always changing) along with the development of the all-digital era. The IS -L-AM learning model (Instruction-Save-Learn-Analysis-Measurement) in swimming learning is expected to have a positive influence in improving student freestyle swimming skill.