It is now well over a decade since the 'wake-up calls' to take services seriously, and to problematize how services were understood, emerged in economic geography (Marshall et al. 1988). These pointed to the enormous contribution of services to employment, output and trade in all countries and bemoaned the way in which industrial geographers (as researchers still tended to be called) overwhelmingly concentrated their efforts on manufacturing and, in the process, mis-specified the nature of economic change. In the intervening period, such calls have been embraced more fulsomely than expected and the unity of approach suggested by the very term 'services', or in the distinctions between producer and consumer services, has broken down as detailed understandings of particular industries have become a commonplace. Indeed, Andrew Leyshon, my predecessor in this slot, was able to write three comprehensive commentaries on the geography of finance (1995; 1997; 1998). I return in this and subsequent reports to a slightly more extensive approach, tackling services in the round rather than concentrating on a particular arena of research in order to examine the wide-ranging nature of work in the field. In this first report, I review the burgeoning literature on services which, superficially at least, accords to the agenda set in Marshall et al.'s calls a decade ago: to explore the spatial growth and economic impact of the 'advanced' services (with the recognition that definitional issues remain pertinent, see