“They Will Help, So I Don't Need To?” Behavioral Hypothesis of the Third-Person Effect in Donation Aid Advertising

Kim, Hyo Jung

doi:10.1080/10641734.2013.754715

Cited by 11 publications

(7 citation statements)

References 41 publications

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“…Literature has considered a relationship with p -values ranging between 0.05 and 0.10 as borderline significant relationships (e.g. Kim, 2013). Also, there is a positive relationship between individuals’ environmental consciousness and company’s attitudes toward the company ( b =0.29, SE=0.11, p =0.01).…”

Section: Resultsmentioning

confidence: 99%

Examining cultural impacts on consumers’ environmental CSR outcomes

Bhalla

Overton

2019

CCIJ

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PurposeThe purpose of this paper is to examine the impact of cultural factors on environmental CSR attitudes and purchase intentions among publics in a developed (USA) country and a developing (India) country.Design/methodology/approachUsing a 2 (location of the company: India vs USA) × 2 (location of the CSR activity: India vs USA) between-subjects experimental design, the study examines individuals’ attitudes and behavioral intentions toward a company’s environmental CSR activities in each respective country.FindingsTwo structural equation models were created for US publics and Indian publics. Results indicated that cultural factors, specifically the uncertainty avoidance dimension, play an important role among both Indian and US residents’ attitudes toward a company’s environmental CSR efforts and their intention to purchase its products/services. Among Indians, the power distance dimension acted as a mediating factor.Originality/valueThis study is novel in its examination of the impact of cultural factors among residents in India and the USA. This information can be utilized by multinational companies to implement effective CSR activities and enhancing their global CSR communication efforts.

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Section: Resultsmentioning

confidence: 99%

Examining cultural impacts on consumers’ environmental CSR outcomes

Bhalla

Overton

2019

CCIJ

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“…Findings reveal how attitude to sponsors, group norms, and identification with a sponsored property influence consumers' intentions to purchase sponsors' products (Biscaia et al, 2013;Johnston and Paulsen, 2011;Madrigal, 2000). Increasingly, researchers are extending the TPE behavioural hypothesis to examine other types of behavioural outcomes beyond that of media censorship (Huh et al, 2004;Kim, 2013). For example, perceptual discrepancies and their influence on people's behaviour have been examined around intentions to donate (Kim, 2013), vote (Leshner et al, 2002), engage in risky sexual behaviour (Chapin, 1999), and engage in word-of-mouth behaviours (Zhang and Daugherty, 2009).…”

Section: Intentions To Gamble With Sponsorsmentioning

confidence: 94%

“…Increasingly, researchers are extending the TPE behavioural hypothesis to examine other types of behavioural outcomes beyond that of media censorship (Huh et al, 2004;Kim, 2013). For example, perceptual discrepancies and their influence on people's behaviour have been examined around intentions to donate (Kim, 2013), vote (Leshner et al, 2002), engage in risky sexual behaviour (Chapin, 1999), and engage in word-of-mouth behaviours (Zhang and Daugherty, 2009). Evidence from these studies lends support to the value of extending the behavioural hypothesis to examine the influence of gambling sponsorship not only in the context of censorship but also around intentions to gamble with sponsors.…”

Section: Intentions To Gamble With Sponsorsmentioning

confidence: 99%

Third-person perceptions of gambling sponsorship advertising

Johnston

Bourgeois

2015

Sport, Business and Management: An International Journal

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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“…Davranışsal bileşene yönelik akademik ilgi nispeten düşük görünmekle birlikte, son dönem çalışmalarda sansür dışındaki değişkenlere ilişkin değerlendirmelere rastlamak da mümkündür. Bunlar; reklamda bir cazibe unsuru olarak kıtlığın kullanılması ve algılanan etkileri (Eisend 2008;Sharma ve Roy, 2016), bağış yapma niyeti (Kim, 2013), online pazarlama ve ağızdan ağıza iletişim (Zhang ve Daugherty, 2009), sosyal medya davranışı ve etkileri (Pham vd. 2019), online reklamlarla baş etme davranışı (Ham ve Nelson, 2016), ürün ya da markayı önerme istekliliği (Eisen, 2015) ve aldatıcı reklamlara karşı şüphecilik ve satın alma niyeti (Xie, 2016) vb.…”

Section: Reklamlarda üçüNcü Kişi Algısının Yanlı İyimserlik Bağlamında Değerlendirilmesi: Türkiye Ve Kanada Karşılaştırmasıunclassified

Reklamlarda Üçüncü Kişi Algısının Yanlı İyimserlik Bağlamında Değerlendirilmesi: Türkiye ve Kanada Karşılaştırması

Ekici¹,

Erdoğan²

2019

ibr

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ÖzBu çalışmanın amacı üçüncü kişi algısı ve yanlı iyimserlik gibi psikolojik temelli iki kavram arasındaki etkileşimin cinsel içerikli reklamlar ve satın alma niyeti özelinde irdelenmesidir. Bu amaçla, kolayda örnekleme yöntemiyle Kanada ve Türkiye'deki üniversite öğrencilerinden anket yardımıyla elde edilen veriler analiz edilmiştir. Verilerin analizinde 2X4 MANOVA kullanılmıştır. Araştırma sonuçlarına göre ürün hedonik olduğunda bireylerin kültürel geçmişi ve yanlı iyimserlik düzeyleri algısal ve davranışsal boşluk üzerinde birlikte bir etkiye sahip değilken, ürün faydacı olduğunda bu iki faktör algısal boşluk üzerinde marjinal düzeyde anlamlı, davranışsal boşluk üzerinde ise anlamlı düzeyde birlikte bir etkiye sahiptir. Elde edilen sonuçların kültür bağlamında medya etkileri, reklamcılık ve tüketici davranışı üzerine çalışan araştırmacı ve uygulamacılara katkı sağlaması beklenmektedir.

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“They Will Help, So I Don't Need To?” Behavioral Hypothesis of the Third-Person Effect in Donation Aid Advertising

Cited by 11 publications

References 41 publications

Examining cultural impacts on consumers’ environmental CSR outcomes

Examining cultural impacts on consumers’ environmental CSR outcomes

Third-person perceptions of gambling sponsorship advertising

Reklamlarda Üçüncü Kişi Algısının Yanlı İyimserlik Bağlamında Değerlendirilmesi: Türkiye ve Kanada Karşılaştırması

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