“…While interest in alternative theoretical methods and approaches to the mainstream administration has increased, it is clear that research in organizational scenarios within conventional strategic management paradigms still predominates, with rational, analytical, and sequential planning as the central point (Golsorkhi, Rouleau, Seidl, & Vaara, 2010;Lavarda, Canet-Giner, & Peris-Bonet, 2010;Rouleau, 2005;Silva, Carrieri, & Junquilho, 2011). Thus, there is a lack of studies built under paradigms and logics different from the traditional ones, having as their object organizations with alternative strategy managements (Andersen, 2000;Faraco, Lavarda, & Gelbcke, 2019;Iasbech & Lavarda, 2018;Lavarda, Carneiro, & Rese, 2019), and pluralist organizations (Rossi, Perito, & Lavarda 2020).…”