<pre style="margin-top: 0cm; margin-right: 14.15pt; margin-bottom: .0001pt; margin-left: 14.2pt; text-align: justify; tab-stops: 36.0pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt; background: white;"><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121;" lang="EN-US">A coastal area is a transition area between sea and land. The development of </span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121; mso-ansi-language: IN;">the </span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121;" lang="EN-US">coastal area is influenced by the pressure of human activities and phenomena that occur both </span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121; mso-ansi-language: IN;">on</span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121;" lang="EN-US"> land and sea. The condition is il</span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121; mso-ansi-language: IN;">l</span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121;" lang="EN-US">ustrated in the Kuwaru Beach, Bantul District. Kuwaru Beach has a unique nature mainly the pine trees and culinary. However, the behavior of people may endanger the natural condition at this area. </span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; color: #212121;" lang="EN-US">The aim of this study is to examine the behavior of coastal communities relates to the environmental damage in Kuwaru Beach and the impact on social and economic aspect. A mixed method was applied by using sequential explanatory design. Selection of the sample is completed by purposive sampling on government and fishermen groups</span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; color: #212121; mso-ansi-language: IN;">. </span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121;" lang="EN-US">The results show that the behavior of coastal communities has lead to the environment degradation and it is very influential in decreasing the welfare of society. This research also found that the people's behavior is very much influenced by the l</span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121; mso-ansi-language: IN;">ittle</span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121;" lang="EN-US"> level of education and low awareness on </span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121; mso-ansi-language: IN;">the </span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121;" lang="EN-US">coastal region of Kuwaru Beach. Local government should work together with</span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121; mso-ansi-language: IN;"> the</span></em><em style="mso-bidi-font-style: normal;"><span style="font-family: 'Amasis MT','serif'; mso-bidi-font-family: 'Times New Roman'; color: #212121;" lang="EN-US"> local community to save Kuwaru Beach from environmental damage caused by the behavior of the people themselves.</span></em><em style="mso-bidi-font-style: normal;"></em></pre>