Tourism Branding: A Strategy of Regional Tourism Sustainability Post COVID-19 in Yogyakarta

Isdarmanto,; Susanto, Dwiyono Rudi; Kiswantoro, Amin

doi:10.1088/1755-1315/704/1/012003

Cited by 9 publications

(6 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…According to the Indonesian researchers, "a brand is nothing more than a name and logo". [3] They approve, that the development of tourist destinations in the direction of the increasing the attractiveness of regional tourism must have its own strengths. Also they emphasize that the study of the development of regional tourism requires a serious and structured approach to "be able to provide real and accurate data information".…”

Section: Methodsmentioning

confidence: 99%

“…Also they emphasize that the study of the development of regional tourism requires a serious and structured approach to "be able to provide real and accurate data information". [3] In 2021, the Polish researches studied the visual components of brands as a tool for promoting tourism. In their study they noted that a large number of local government units (LGU) in Poland use logos.…”

Section: Methodsmentioning

confidence: 99%

See 1 more Smart Citation

“The Yakut Cold” as a brand

Nikolaeva

Pribylykh

2021

E3S Web Conf.

View full text Add to dashboard Cite

The article considers the Yakut cold as a brand that forms a certain public image of a tourist destination, especially for inbound tourism. Currently, the republic possesses all the necessary prerequisites for the effective development of both inbound and domestic tourism. “The Yakut Cold” brand is an integration (unity) of images and associations, that appear as an emotional response to the word “Yakutia”. Formation of an attractive public image requires an integrative approach, including the creation of information services for tourists. The article contains an analysis of the interests and knowledge of foreigners about the Republic of Sakha (Yakutia) as potential visitors, which made it necessary to study the Yakut cold as an attractive brand of the region. The authors of the article consider that the ongoing work to create a textbook in German, with the consideration of the national culture peculiarities and the unique ways of survival in extreme conditions, will contribute to the formation of the “Yakut cold” as an interesting brand of a particular destination.

show abstract

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

“The Yakut Cold” as a brand

Nikolaeva

Pribylykh

2021

E3S Web Conf.

View full text Add to dashboard Cite

show abstract

“…Moreover, Truong (2020) and Isdarmanto, Susanto & Kiswantoro (2021) have found that digital connections and information technology, such as social media and online platforms, are used to promote and expand the reach of city branding messages.…”

Section: Review Of Literaturementioning

confidence: 99%

Potentials of Employing Local Heritage in City Branding: The Case of Baluwarti Surakarta in Indonesia

2024

ISVS

View full text Add to dashboard Cite

Surakarta is one of the historical cities in Java, Indonesia. The Surakarta Kasunanan Palace exists in the Baluwarti area of the city. Baluwarti was inhabited by nobles, courtiers and ordinary people who carried out daily activities as a living heritage. This ancient city has various kinds of tangible and intangible local potential. This research examines the aspects that could to be articulated to promote city branding of Baluwarti.It employs a questionnaire as a method. The questionnaire is distributed to various institutions in Surakarta which are members of the Indonesian Institute of Architects Surakarta.The findings show that the aspects that can be used as branding for the ancient city of Baluwarti are as follows: 1) ancient buildings, 2) cultural events, 3) creative industry, 4) arts and culture, and 5) local culinary delights. These findings help build city branding so that more domestic and foreign tourists visit Baluwarti. The intention is to preserve the cultural heritage of Ancient Java so that it does not become drtelict.

show abstract

“…However, the opinions of tourists and industry players must also be accompanied by in-depth analysis in order to make the strategy more targeted because each tourist attraction has different characteristics from the others. For example, in Yogyakarta, which has a combination of cultural tourism, local wisdom and natural beauty, the branding strategy is considered one of the right strategies to maintain tourism sustainability in the post-pandemic period (Isdarmanto et al, 2021).…”

Section: Typementioning

confidence: 99%

Tourism Business Sustainability Analysis in the Post-Pandemic Era: A Systematic Literature Review

Widjaja¹,

Said²,

Ferdianto³

et al. 2023

JBMS

View full text Add to dashboard Cite

Tourism is one of the areas that has undergone a recovery during the post-pandemic period. However, numerous factors must be considered before this industry can recover from the epidemic that has led tourism to decline globally. This is a crucial question for tourist stakeholders in post-pandemic times. Post-pandemic tourism faced several obstacles in practically all nations, and local governments handled them in different ways. Many experts began writing about tourism's sustainability during and after the pandemic. Based on this, a literature evaluation is required that carefully filters and examines the post-pandemic sustainability of tourism. The results of the review can answer the research questions: whether the right and feasible policies or strategies are implemented in the post-pandemic period for tourism industry players; and what technology is most suitable for tourism sustainability in the post-pandemic period. To answer these questions, a literature review on the topic of tourist sustainability in the post-pandemic period was conducted. The PRISMA approach was used in this study's literature review to attain this purpose. The initial selection was made using Scopus, Proquest, Emerald and Semantic Scholar databases resulting in a total of 386 articles since 2020 based on articles that have been applied filtering and screening processes; they can be categorized into four article topics, namely: Case Study, Conceptual, Strategy and Technology. The findings of the article review that PRISMA can be utilized. For the first question about policies and strategies, synergy and cooperation between components within the penta helix are required before defining tourism-related policies. To ensure tourist sustainability after the crisis phase, it is vital to generate optimism and excitement among tourism industry participants and local residents. Concerning the second research subject, the filtering study lacks research using methods other than those in the trend, such as MCDM or candlestick charts. Future studies can utilise past research. So the distance between research results and actual market conditions can be overcome; if the gap is crossed, the study's conclusions can be employed empirically in stock trading, not just on paper.

show abstract

Tourism Branding: A Strategy of Regional Tourism Sustainability Post COVID-19 in Yogyakarta

Cited by 9 publications

References 2 publications

“The Yakut Cold” as a brand

“The Yakut Cold” as a brand

Potentials of Employing Local Heritage in City Branding: The Case of Baluwarti Surakarta in Indonesia

Tourism Business Sustainability Analysis in the Post-Pandemic Era: A Systematic Literature Review

Contact Info

Product

Resources

About