2021
DOI: 10.1088/1755-1315/704/1/012025
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Toward New Normal: Bali Tourism Goes Extra Mile

Abstract: The tourism industry has undeniably received a hard hit due to the Covid-19 pandemic. Bali is one of Indonesian major tourism destinations, depending on tourism sector for its regional income. The pandemic has paralyzed tourism in Bali. This research aims at exploring how the crisis responses, especially the crisis communication strategy used to manage crisis and regulate its impacts. A qualitative approach was conducted in this research, data collected through interview, observation and literature study. Resu… Show more

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Cited by 7 publications
(6 citation statements)
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“…Despite the negative sentiments on Bali tourism, the tourism stakeholders continuously enhance the services and leisure activities. For instance, the tourism stakeholders invited 4400 residents to promote Bali on different platforms [42]. A series of advertising promotions were distributed to communicate with the tourists.…”
Section: Discussionmentioning
confidence: 99%
“…Despite the negative sentiments on Bali tourism, the tourism stakeholders continuously enhance the services and leisure activities. For instance, the tourism stakeholders invited 4400 residents to promote Bali on different platforms [42]. A series of advertising promotions were distributed to communicate with the tourists.…”
Section: Discussionmentioning
confidence: 99%
“…Economy have promoted the CHSE-based (Cleanliness, Health, Safety, and Environmental Sustainability) protocols as an adaptive measure towards the "new normal era" post COVID-19 outbreak (Handayani et al, 2021). Accordingly, chain providers in the travelling stage such as transportation companies and at the-…”
Section: Resultsmentioning
confidence: 99%
“…New-Normal is an adjustment made to how tourism being served and enjoyed in that those who are engaged in tourism activities should always wear face mask, avoid crowds and keep physical distancing with others (Basher & Haque, 2021;Grech et al, 2020). In Indonesia, especially in Bali, new-normal refers to tourism that emphasize more on cleanliness, health, safety/security and environmental sustainability (Handayani et al, 2021). The above explanation described three (3) variable discussed in this article.…”
Section: Literature Reviewmentioning
confidence: 99%