The tourism industry has undeniably received a hard hit due to the Covid-19 pandemic. Bali is one of Indonesian major tourism destinations, depending on tourism sector for its regional income. The pandemic has paralyzed tourism in Bali. This research aims at exploring how the crisis responses, especially the crisis communication strategy used to manage crisis and regulate its impacts. A qualitative approach was conducted in this research, data collected through interview, observation and literature study. Result showed that crisis history and crisis responsibility and crisis strategy contribute to behavioral intention and reputation toward tourism.
Kekerasan Berbasis Gender Online (KBGO) masih menjadi sorotan dalam penelitian gender, feminisme dan media massa di Indonesia. Alasannya, pemberitaan mengenai isu ini kurang mendapatkan perhatian lebih di media. Selain itu, korban kasus kekerasan berbasis gender termasuk KBGO, seringkali dipojokkan dalam pemberitaan media oleh masyarakat akibat konstruk yang dibangun. Konstruksi yang dibangun oleh media massa itu tentu mempunyai dampak yang serius dalam pendidikan melawan kekerasan seksual di masyarakat. Salaj satu dampaknya yaitu banyaknya stigma negatif terhadap korban kekerasan seksual. Untuk itu, penelitian ini ingin melihat pembingkaian yang dilakukan oleh Kompas.com dan Konde.co, yang merupakan media dengan berbeda segmen melakukan pembingkaian mengenai isu KBGO ini. Pemilihan kedua media ini dipilih karena merupakan representasi media umum dan media khusus yang tidak bias gender. Teori yang digunakan dalam penelitian ini yaitu Konstruksi Sosial dan Framing. Metodologi yang dipakai yaitu metode kualitatif dengan menggunakan perangkat framing Robert Entman. Hasilnya memperlihatkan bahwa Kompas.com terstruktur dalam membangun narasinya pada isu mengenai kekerasan terhadap perempuan, termasuk KBGO. Sedangkan Konde.co menjadi media yang lebih spesifik dalam membangun narasinya dengan metode story-telling, dan lebih berani dalam membingkai isu mengenai kekerasan seksual terutama KBGO.
The fast growing users of social media has opened up a new channel for product promotions. Digital influencers are on the rise with their large follower base and their online content creation. They are regarded as as trusted tastemakers. This study observed and analysed one of the digital influencers, who is considered a beauty guru amongst her followers. Through her IG account @bylizziepara, Lizzie has built a community and relationships from her digitial content. The study aims at examining the contents of digital influencer instagram account and how she engaged with the followers. This qualitative study collected data from digital observation and interview. The result shows that the use of digital influencer for product promotions have both high tech and high touch benefit compared to advertising. However, digital influencer needs to apply the 4Cs: context, communication, collaboration and connection in their social media accounts. The study also finds that digital influencer should engage with the followers, share common values and gain trust from the followers.
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