Digital influencer adalah sebuah fenomena dalam promosi produk di industri media digital. Para Digital Influencer mengunggah beragam foto dan video pada akun media sosial  dengan kegiatan keseharian mereka, makanan yang dimakan, tempat-tempat hang-out, pendapat tentang suatu hal, hingga berbagai tutorial dan ulasan produk. Kemampuan membangun komunitas menjadikan mereka mampu mempromosikan produk buatan sendiri. Penelitian ini bertujuan menganalisis seorang Digital Influencer dalam mempromosikan produk yang follower-nya dianggap sebagai beauty guru. Metode Penelitian menggunakan pendekatan kualitatif dan metode studi kasus. Pengumpulan data dilakukan melalui observasi online pada akun IG Influencer, wawancara informan dengan pihak digital agency. Data yang terkumpul dianalisis dengan teknik komparatif konstan yang menempatkan data ke dalam kategori, kemudian dicari hubungan antarkategori dan disederhanakan dalam struktur yang koheren. Hasil Penelitian mengungkapkan, menggunakan digital influencer untuk promosi memiliki kelebihan dari segi high tech dan high touch dibanding promosi melalui iklan. Digital influencer perlu melakukan 4C dalam aktivitas digitalnya, yaitu memperhatikan context, communication, collaboration and connection. Data juga menunjukkan jumlah follower saja tidak cukup untuk menjadikan seseorang sebagai digital influencer. Perlu  diperhatikan engagement yang terjadi antara influencer dengan khalayaknya, kesesuaian value antara influencer dengan followers-nya dan seberapa percaya khalayak terhadap sosok influencer tersebut.

The popularity and user-friendliness of social media have put them in various roles, including promotion. Instagram as one of the most popular photo-sharing social media platform these days, is potential for promoting Indonesia's tourism. Captivating Instagram shots have boosted tourism numbers in many destinations. The objective of this study is to analyze social media's role done by indoflashlight account (@indoflashlight) in promoting and creating hype for Indonesian tourism This is descriptive qualitative research using virtual ethnography methods. The results showed that Indoflashlight has applied the four Cs in social media ie context, collaboration, communication and connectivity in conducting promotion for Indonesian tourism. The promotions are designed in order to inform, invite, and remind. The result also shows that the use of social media instagram can create hype/buzz about tourist destination, including for introducing tourism destination that has not yet acknowledged by most people.

The tourism industry has undeniably received a hard hit due to the Covid-19 pandemic. Bali is one of Indonesian major tourism destinations, depending on tourism sector for its regional income. The pandemic has paralyzed tourism in Bali. This research aims at exploring how the crisis responses, especially the crisis communication strategy used to manage crisis and regulate its impacts. A qualitative approach was conducted in this research, data collected through interview, observation and literature study. Result showed that crisis history and crisis responsibility and crisis strategy contribute to behavioral intention and reputation toward tourism.

The culinary industry is an industry that is always developing. One area of business that is currently starting to develop is bakery products The purpose of this research is (1) To know the effect of product quality toward brand image of Bread Talk as bakery shop that use open kitchen concept. The method used in this study is a quantitative research method. Populations and samples (questionnaires) in this study were 85 valid questionnaires. Data analysis was performed by testing the validity, reliability, normality test, correlation coefficient test, determination test, linear regression and T test. The results of this study indicate that the product quality variable and brand image variable have a strong relationship with a correlation value of 0.777 and the product quality variable has a significant effect on the brand image variable with t count of the product quality is 11.237 with a significant value of product quality is 0.000. The calculation results of the product quality variable influece on the brand iamge variable is 60.3% and the remaining 39.7% is influenced by other variables outside of the study. Thus, BreadTalk should be able to continue to maintain and improve the quality of its products in order to maintain the achievements of its brand image Keywords: Product Quality, Brand Image, Branding

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