“…As a result, studies from developed regions may gain more visibility not from the merit of the research per se but due to hegemonic self-feeding circuits that become influential to the detriment of peripheral knowledge communities ) Albuquerque, 2021;Albuquerque et al, 2020;Ekdale et al, 2022;Goyanes & Demeter, 2020;Paasi, 2005(. To illustrate, the field of Communication remains heavily influenced by American administrative research ) Smythe & Van Dinh, 1983;Wiedemann & Meyen, 2016(, on top of theoretical and epistemological traditions rooted in the Western European media environment ) Ganter & Ortega, 2019;Hanusch & Vos, 2020;Waisbord & Mellado, 2014(. These dominant perspectives are seldom concerned with justifying the applicability of their theoretical constructions beyond their immediate realities, neglecting sound divergences from the viewpoint of Global South societies ) Albuquerque et al, 2020;Demeter, 2019aDemeter, , 2020Lauf, 2005(. In other words, professedly universal definitions are sometimes unsuitable for explaining contexts as diverse as Latin America, Africa, the Middle East, or Southeast Asia ) Cheruiyot & Ferrer-Conill, 2021;Ekdale et al, 2022;Mitchelstein & Boczkowski, 2021(. Rather than acknowledging the heuristic limitations of their categories, researchers from the Global North often resort to the simplistic notion that "peripheral" contexts would be unstable, hybrid, or deviant ) Alatas, 2000;Mutsvairo et al, 2021;Voltmer, 2011;Waisbord & Mellado, 2014(. Among the challenges faced by Global South scholars to publish and question such logic of domination are the predominance of American and European researchers on the editorial boards of top-ranked journals ) Albuquerque et al, 2020;Goyanes & Demeter, 2020(, the need to master the English language to access prestigious intellectual environments ) Ganter & Ortega, 2019;Suzina, 2021(, the commercial nature of the repositories where "mainstream" knowledge circulates ) Oliveira et al, 2021;…”