Food contamination events in the past decades have resulted in an increase of the agroindustrial supply chain consumers' traceability demands. Some of these demands became product import regulations. Traceability is related to product monitoring throughout the supply chain, allowing for the identification of critical quality control points. Currently, the supply chains of bulk agricultural products exported by Brazil have serious traceability problems: lot mixing; product theft; increase in the demand for information related to quality, origin, and processes; difficulty in identifying specific lots in the case of recalls; and lack of automatic and real time systems. The main objective of this research was to develop a traceability model for these chains which allowed for real-time data gathering and information access by its links. The methodology used was divided into four stages: systematic literature review, information gathering, traceability model development, and theoretical simulation model development. The aspects analyzed were related to cost, impact of regulating bodies, implementation bottlenecks, and criteria to be used to adapt the model to other chains. Due to its importance, the sugar supply chain was used as a case study. An analysis of the technologies available led to the choice of radiofrequency identification, because it facilitates monitoring product movement, besides wireless sensor networks, which will monitor the environmental variables in the product surroundings. If anomalies in relation to pre-established limits are detected, an alert signal will be sent to the agents in charge, allowing them to make decisions.The main contributions of this research are: the traceability model developed and the factors that have to be considered during its implementation, and the conceptual simulation model developed to estimate its impacts in terms of cost, time, and error frequency, in comparison to the current situation.