2018
DOI: 10.1080/09544828.2018.1515426
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Transparency in product design: investigating design intentions and consumers’ interpretations

Abstract: Shenzhen. Her research focuses on investigating the influences of product appearance on consumer response. She has presented her works in several international conferences and published her work in Design Studies.

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Cited by 9 publications
(3 citation statements)
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References 36 publications
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“…Moreover, designers mentioned that using transparent or translucent materials is another way to achieve 'complexity in simplicity'. This finding is supported by prior research on transparency (Cheng et al, 2018). Exposing technical details underneath the product's surface increases the visual complexity and communicates additional information concerning the product functionality, which can facilitate consumers' comprehension while maintaining the overall simplicity.…”
Section: Resultssupporting
confidence: 63%
“…Moreover, designers mentioned that using transparent or translucent materials is another way to achieve 'complexity in simplicity'. This finding is supported by prior research on transparency (Cheng et al, 2018). Exposing technical details underneath the product's surface increases the visual complexity and communicates additional information concerning the product functionality, which can facilitate consumers' comprehension while maintaining the overall simplicity.…”
Section: Resultssupporting
confidence: 63%
“…We used the response surface method to optimize the length and rigidity of the guide wire. The response surface is a popular method to clarify the relationship between objective functions and design factors (Cheng, Mugge and de Bont, 2018;Hu et al, 2018;Ramos Barbero, Melgosa Pedrosa and Castrillo Peña, 2018;Abi Akle, Yannou and Minel, 2019;Belkadi et al, 2019;Benavides and Lara-Rapp, 2019;Paparistodimou et al, 2019;W. Li et al, 2019;Wang et al, 2019;Stylidis, Wickman and Söderberg, 2020).…”
Section: Optimizationmentioning
confidence: 99%
“…Moreover, researchers have developed several frameworks and approaches to facilitate positive experiences [8][9][10]. However, it is important to note that these research are too widely applied, which means that there should be different product categories based on different design intentions [11], such as the factors affecting positive user experience in a workspace being different from a leisure space; medical products being different from household products; and educational systems being different from e-commerce systems. Therefore, in contrast to other studies, our research is dedicated to the development of domain-specific methods.…”
Section: Introductionmentioning
confidence: 99%