Relevance. The grain market is one of the key sectors of the agro-industrial complex and is important for the development of the entire economy of the country. In Russia, there are many problems associated with pricing in the grain market, including the uneven distribution of agricultural producers across the country and an underdeveloped infrastructure for storing and transporting grain. Thus, this article is relevant and relevant for modern business conditions.Methods. General scientific and special research methods are presented, including a descriptive method (generalization techniques, observations, interpretation, comparison, etc.), methods of pricing analysis and forecasting grain prices, as well as recommendations for optimizing pricing in the grain market.Results. As a result of the analysis of the peculiarities of pricing in the grain market, the following results were obtained: yield is one of the main factors affecting the price of grain, insufficient gross grain harvest leads to a shortage of products on the market and an increase in prices; supply and demand also have a significant impact on the price of grain; with the devaluation of the national currency, grain prices may rise; when due to the unfavorable price environment for grain transportation, the price of products will also increase. The price of grain is a key factor for all market participants, so it is necessary to monitor changes in the market and adapt to them. To ensure the stability and profitability of the business, it is necessary to take into account all factors affecting the price of grain and make effective decisions based on the analysis of the market situation.