Understanding Purchase Intention of Ready-to-Eat Food among Malaysian Urbanites: A Proposed Framework

Abstract

Changes in life style have brought in profound variations in the purchase intentions among people. This change is even prominent among urban residents who are living a stressful life style and heavily depending on external supplies for their living. In view of this, ready-to-eat food has taken central attention among the urban residents and there are many factors driving such intentions. This conceptual paper will discuss about extrinsic factors that drives purchase intentions among urban residents in Malaysia. In order to investigate this phenomenon, several dimensions of extrinsic factors such as perceived price, perceived safety, perceived packaging, brand image and convenience will be discussed. Apart from that, the mediating effect of nutritional information interest will also be reviewed on the relationship between extrinsic factors and purchase intention. Eventually, this article will propose a conceptual framework that links extrinsic factors, purchase intention and nutritional information interest. Supporting literature about all constructs under study is also discussed in order to contextualize this study. Some direction into undertaking empirical study of this conceptual paper is also provided towards the end of the article.

Effects of Storage Time and Temperature on Lipid Oxidation and Protein Co-Oxidation of Low-Moisture Shredded Meat Products

“…Low-moisture, ready-to-eat (RTE) meat-based food refers to an animal-derived, cooked and processed product that is typically rich in protein and lipid, and is stabilised by a lowered water activity ( a w < 0.9) to inhibit bacterial growth [1,2,3]. The consumption of meat-based RTE foods has increased, mainly because of a modern and busy lifestyle, which demands for convenience and minimal preparation time [1]. Moreover, its advantages of being readily packed, does not require additional cooking to be safely consumed, energy dense, light-weight (moisture removed) and good stability at varying environments for an extended period of time make it a popular choice among travellers [4].…”

Purchase Intention on Embroidery Business: Why Perceived Packaging Doesn’t Matter?

“…People found that packaging affected consumers' purchase decisions. Besides, packaging is one of the distinctive factors of a product [3]. Simply defined, packaging is the extrinsic element of a product [4].…”

“…Besides, Enni Design consistently gives good packaging to affect customers' purchase intention. Packaging is one of the factors which distinguish a certain product from another competitive product [3]. Packaging is defined as an extrinsic element of a product [4].…”

“…According to [5], perceived packaging affects consumers' purchase intention. Furthermore, based on the research by [3], [6], the visual and functional elements of packaging can affect a product purchase. A brand image is brand perception given to consumers.…”

“…A brand image is brand perception given to consumers. According to [3], a brand implies durable and sustainable asset retailers use to distinguish their products. Meanwhile, a brand image implies a set of beliefs affecting the believers or non-believers while selecting a brand.…”