Understanding Relationship between Personality Types, Marketing-mix Factors, and Purchasing Decisions

Azzadina, Irna; Huda, Aulia Nurul; Sianipar, Corinthias P. M.

doi:10.1016/j.sbspro.2012.11.133

Cited by 16 publications

(24 citation statements)

References 2 publications

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“…However, different results have been made by Supriyadi, et al (2016) does not support. While the product relationship with purchasing decisions is supported by Hasan, et al (2016); Indumathi and Dawood (2016); Azzadina, et al (2012); Agustiono, et al (2016); and research conducted by Junaidi and Dharmmesta (2002) does not support.…”

Section: Literature Review Productmentioning

confidence: 97%

“…As well, different results have been made by Cornwell and Coote (2005). Furthermore, promotion relationships with supportive purchasing decisions are Astuti, et al (2015), Payson and Karunanithy (2016), Deebhijarn (2016), Azzadina, et al (2012), Hasan, et al (2016), and Agustiono, et al (2016). However, there is unsupportive research conducted by Nandiroh, et al (2013).…”

Section: Promotionmentioning

confidence: 99%

“…Products can be said to be something that can be offered to the market to fulfil the wants or needs, including physical goods, services, experiences, events, people, places, properties, organizations, information, and ideas (Kotler and Keller, 2016). Whereas, the Purchasing Decision is the consumer has the intention to buy the desired item (Schiffman and Kanuk, 2004).The product relationship with purchasing decisions is supported by Hasan, et al (2016), Indumathi and Dawood (2016), Azzadina, et al (2012), and Agustiono, et al (2016) and the research conducted by Junaidi and Dharmmesta (2002) does not support.As stated earlier that the goods offered have special specifications, intended for certain jobs and certain markets. Because of this, even though the product and purchasing decision has a positive correlation, but as good as the product, if it can't be used for work it won't be bought.…”

Section: Effect Of Products On Purchase Decisionsmentioning

confidence: 99%

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The Influence of Products and Promotions on Purchasing Decisions Mediated in Purchase Motivation

Aji

Djawahir

Rofiq

2019

JAM

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This study aims to test and analyze the effect of product and promotion on buying decision mediated purchasing motivation. This research is quantitative research with explanatory research approach. This research is conducted on a fixed consumer who partnered with PT. TrakindoUtama Surabaya more than three years amounted to 58 respondents. Data collection using questionnaire and literature review with WarpPLS version 6.0 analysis tool. The results of the study showed that the direct effect of product influence on purchase motivation and the influence of promotion on purchasing motivation had a strong significant influence. Furthermore, the influence of the product on purchasing decisions and the influence of promotion on purchasing decisions have a significant weak influence. Next, the effect of purchasing motivation on purchasing decisions has a significant weak influence. Also, indirectly the motivation of purchase can mediate the effect of the product on purchasing decisions because it has a strong significant influence. However, the indirect effect of purchase motivation cannot mediate the influence of promotion on purchasing decisions, because it has a weak significant influence.

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Section: Literature Review Productmentioning

confidence: 97%

Section: Promotionmentioning

confidence: 99%

Section: Effect Of Products On Purchase Decisionsmentioning

confidence: 99%

See 1 more Smart Citation

The Influence of Products and Promotions on Purchasing Decisions Mediated in Purchase Motivation

Aji

Djawahir

Rofiq

2019

JAM

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“…The interesting thing about these studies is the consumer decision predictor variable for the purchase of goods and services that are patterned on the marketing mix elements. As [41] and [42] explained that the marketing mix is a device/tool for marketers of a marketing program that needs to be considered, so that the implementation of the marketing strategy and the determining of the established position can run successfully and it is a factor that can influence a person's purchasing decisions in terms of company's marketers.…”

Section: A Consumer Purchasing Decisionmentioning

confidence: 99%

“…The results of previous studies revealed that consumer purchasing decisions were influenced by many factors in different scopes. Research conducted by [42], [43] found that customer personality factors were related to their assessment of marketing mix factors and influenced their purchasing decisions. Furthermore, by knowing people's personality, their lifestyle patterns can be explained; behavior and consumption choices can be predicted, thus personality factor becomes an important factor in determining purchasing decisions.…”

Section: A Consumer Purchasing Decisionmentioning

confidence: 99%

High Schools Students’ Decision in Choosing Tutoring Institution

Suwatno¹,

Rino²,

Anggara³

2019

Proceedings of the 1st International Conference on Innovation in Education (ICoIE 2018)

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This study aims at determining and to examining the factors of student selection decision on Nurul Fikri (hereinafter abbreviated NF) tutoring institutions in Paandg City. The sampling was done by accidental sampling totaling 94 people who have chosen NF in Paandg City. Data collection was done by a survey using questionnaire method. Statistical methods chosen were descriptive analysis and explanatory factor analysis (explanatory factor analysis = EFA) by using SPSS version 21. The results showed that the factors affecting the decision of students choose NF were product, price, location, promotions, process, and physical evidence. The test results showed that the model of the factors formed a significant effect of the decision of students in choosing the NF institution.

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The Impact of Marketing Mix on the Consumer Purchase Decision in the Surabaya - Indonesia Hotel Residence

et al. 2020

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The hospitality business is rapidly growing and has caused fierce competition in this industry. It can be seen from the number of new hotels particularly for the 2 and 3-star hotels, and budget hotels in Surabaya. The hotels applied various strategies in acquiring new customers and retain loyal customers in the pursuit of a high level of occupancy in order to maintain business continuity. Performing appropriate marketing tactics is one of the ways to enable the hotel to increasing occupancy rates. Marketing strategy is associated with the products, prices, promotions, and distribution. This study aims at seeking the impact of the product, prices, promotion, and distribution on the consumer purchasing decisions. The population is all visitors to budget hotels located in the city of Surabaya. The data collection was conducted by distributing the self-administered questionnaire to 150 visitors. Of the 150, 125 questionnaires were valid for further analysis. The sampling frame uses judgmental sampling techniques. Data processing used multiple linear regression using SPSS software. The results showed that hotel products have an influence on consumer purchasing decisions; prices have an influence on consumer purchasing decisions. The location of the hotel affects the purchase decision. Promotion performed by the hotel influence the purchase decision by the consumer. This research model needs to be developed by providing service process variables and employee competencies in hotels in Surabaya.

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Understanding Relationship between Personality Types, Marketing-mix Factors, and Purchasing Decisions

Cited by 16 publications

References 2 publications

The Influence of Products and Promotions on Purchasing Decisions Mediated in Purchase Motivation

The Influence of Products and Promotions on Purchasing Decisions Mediated in Purchase Motivation

High Schools Students’ Decision in Choosing Tutoring Institution

The Impact of Marketing Mix on the Consumer Purchase Decision in the Surabaya - Indonesia Hotel Residence

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