Understanding the City Brand in the Regional Tourism Market Among College Students

Huang, Chenchen; Oh, Keunyoung; Zhang, Qiongyao; Choi, Yun‐Jung

doi:10.1080/10548408.2013.827544

Cited by 20 publications

(17 citation statements)

References 26 publications

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“…1 Tourist attraction 2 Shopping 3 Beauty and treatment 4 Gambling 5 Business trip 6 Gourmet tour 7 Festival and performance V. The following provides information about you that will help us to interpret the answers to the other questions. None of this data will be made public.…”

Section: Purpose Of Visiting Koreamentioning

confidence: 99%

“…In the U.S. context, Huang, Oh, Zhang, and Choi [6] identified four competitor cities to Buffalo, New York, and the key attributes that those cities possess to attract tourists. The relative importance of the key attributes including city brand was investigated through a choice-based conjoint analysis.…”

Section: Factors Affecting Brand Equity In a Tourism Destinationmentioning

confidence: 99%

“…The choice of tourism destination is determined by the brand value of each potential tourism destination, and this is a result of the consideration of the merits and attractions of the various options. The same mechanism governing consumers' general purchase decision making is applied to destination choices [6,24,[37][38][39]. Perceived quality is defined as the elements that make people visit a particular tourism destination, and is the subjective judgment of overall quality [40,41].…”

Section: Brand-related Components In a Tourist Destinationmentioning

confidence: 99%

“…Branding as a concept is applied not only to commodities and companies but also to fields of tourism [2][3][4][5]. Branding of the destination is one of the principal topics in tourism marketing in terms of enhancing differentiation and competitiveness [6][7][8][9][10], but establishing a strong brand has increasingly been of significant concern because of fierce competition between places for visitor expenditures [11,12]. The lack of points of difference between most South Korean tourism destinations has led to deepening competition among them, resulting in the recognition of the importance of brand as an effective method to win markets [13][14][15][16][17].…”

Section: Introductionmentioning

confidence: 99%

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Brand Equity of a Tourist Destination

Kim

Lee

2018

Sustainability

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In the current climate of severe competition among tourist destinations, the importance of brand equity in tourism marketing is increasing. This study looks at the impact of branding in relation to the largest group of inbound overseas tourists to South Korea, the Chinese. Data for the current study were obtained from a survey of tourists visiting Seoul from the Greater China region, including Mainland China, Hong Kong, Macao, Taiwan, and the Chinese living in Southeast Asia. The survey was conducted in popular sightseeing spots, four and five-star hotels in the Seoul Metropolitan Area, and the Incheon International Airport. The respondents were selected randomly, with effort expended to avoid any potential bias in the composition of the sample. Out of a total of 385 distributed questionnaires, 350 (China 191, Hong Kong 71, Taiwan 68, others 20) were selected as valid and finally used in the analysis. The results of this study suggest that price and word of mouth have beneficial effects on perceived quality, publicity, and brand awareness, and advertisement has beneficial effects on brand image. We also found that brand awareness and perceived quality have impacts on brand image, and brand image is related to brand loyalty. This is a pioneering study on the relationships between influencing factors, destination brand equity and its elements, and brand loyalty, with respect to Seoul, South Korea, as a tourism destination for tourists from China.

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Section: Purpose Of Visiting Koreamentioning

confidence: 99%

Section: Factors Affecting Brand Equity In a Tourism Destinationmentioning

confidence: 99%

Section: Brand-related Components In a Tourist Destinationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Brand Equity of a Tourist Destination

Kim

Lee

2018

Sustainability

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“…Van Ryzin, Muzzio, Gulick,and Martinez, 2004;Swindell and Kelly, 2005), tourism management (e.g. Gallarza et al, 2002;Hankinson, 2004;Huang, Oh, Zhang, and Choi, 2013;Leisen, 2001), urban studies (e.g. Carrillo, 2004;Santos, Martins, and Brito, 2007), marketing/brand management (e.g.…”

Section: City Brand Attributesmentioning

confidence: 99%

The link between attributes and city brand meanings: an analysis for multiple stakeholders

Sığındı¹

2017

Pressacademia

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Purpose-This paper investigates the perceptions of different target groups such as residents, tourists, and students about a city brand by using five city brand attributes such as urbanity&cultural activities, infrastructure, nature&environment, economic conditions, and job opportunities&business networks. Methodology-A quantitative survey was conducted in order to test hypotheses and linear multiple regression was used to assess the predictive power of city brand attributes. Findings-Urbanity&cultural activities and nature&environment affect the city brand attitude as a living place for the samples of residents, students, and tourists. Urbanity&cultural activities, infrastructure, nature&environment, and economic conditions make significant contributions to the attitudes as a studying place. City brand attitude as a visiting place has been affected from urbanity&cultural activities, nature&environment, and infrastructure. Economic conditions are the most crucial element providing that the residents and tourists consider any city as a liveable city, while job opportunities&business network is the most important factor for students. Conclusion-Stakeholders' perceptions about a city vary according to their purpose of existing in the city. This study makes theoretical contributions to the city branding literature with covering views of residents, tourists and students for a specific brand meaning as a living place, studying place, or visiting place.

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