The self-concept is one of the main organizing constructs in the behavioral sciences because it influences how people interpret their environment, the choices they make, whether and how they initiate action, and the pursuit of specific goals. Because belonging to social groups and feeling interconnected is critical to human survival, the authors propose that people spontaneously change their working self-concept so that they are more similar to salient social categories. Specifically, 4 studies investigated whether activating a variety of social categories (i.e., jocks, hippies, the overweight, Blacks, and Asians) increased associations between the self and the target category. Whereas Studies 1 and 2 focused on associations between stereotypic traits and the self, Studies 3 and 4 examined self-perceptions and selfcategorizations, respectively. The results provide consistent evidence that following social category priming, people synchronized the self to the activated category. Furthermore, the findings indicate that factors that influence category activation, such as social goals, and factors that induce a focus on the interconnectedness of the self, such as an interdependent vs. independent self-construal, can impact this process. The implications of changes to the working self-concept for intergroup relations are discussed.
Keywords: implicit biases, automatic processes, self-other overlap, intergroup relationsThe self-concept is one of the main organizing constructs in the behavioral and social sciences (Cooley, 1902;James, 1890;Leary & Tangney, 2003;Mead, 1934). It is a higher order organizing schema that fundamentally determines the specific attitudes, behaviors, and emotions that people will express in a given situation. Although the self-concept is the sum total of what people believe and know about themselves (Baumeister, 1999), at any given moment only a small part of this information is salient (Showers & Zeigler-Hill, 2003). This subset of retrieved associations, the working self-concept, contains the knowledge that will be brought to bear in any specific context (Cantor, Markus, Niedenthal, & Nurius, 1986;Markus & Kunda, 1986; and influences how people interpret their environment, the choices they make, whether and how they initiate action, and their pursuit of specific goals (Greenwald & Banaji, 1995;Greenwald, Pickrell, & Farnham, 2002;Kunda, 1999;Showers & Zeigler-Hill, 2003).In the present research, we investigated how and when social contexts can systematically shape one's working self-concept.Research from a number of different theoretical perspectives demonstrates that social contexts can impact behaviors, feelings, and attitudes. In general, these studies have provided substantial evidence that people have a strong tendency to synchronize with their social environment and that such processes may be widespread and occur nonconsciously. With respect to behavior, research related to mimicry and the ideomotor effect has shown that participants match the gestures of their interaction partners (Ch...