UPAYA MENINGKATKAN NIAT PEMBELIAN PRODUK RAMAH LINGKUNGAN MELALUI NILAI, RISIKO, dan KEPERCAYAAN TERHADAP PRODUK HIJAU

Waskito, Jati

doi:10.15408/etk.v14i1.2213

Cited by 10 publications

(13 citation statements)

References 0 publications

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“…Penelitian lain mengatakan bahwa kepercayaan hijau dapat berpengaruh terhadap perilaku pembelian konsumen dalam era lingkungan (Chen, 2010dalam Waskito, 2015. Selain itu, penelitian lain juga mengatakan bahwa terdapat pengaruh positif antara kepercayaan pada ramah lingkungan dan niat beli (Sari et al, 2015;Waskito, 2015;Adji dan Semuel, 2014;Lien et al, 2015;Chen dan Chang;2012).…”

Section: Hasil Dan Pembahasanunclassified

Peranan Ekolabel Dalam Niat Pembelian: Suatu Studi Empiris Pada Merek the Body Shop

Riyanto¹,

Soesanto²,

Sihombing³

2018

MIX

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This research aims to assess the relationship between behavioral variables on the environment: ecolabel awareness, trust, ecolabel knowledge, ecolabel availability, and environmental concerns of intention to buy. Data was collected through questionnaires with non-probability sampling method which included a total sample of 230 respondents. Hypothesis testing was conducted by applying Structural Equation Modeling (SEM). The results shows that there are six out of ten supported hypotheses and four unsupported hypotheses. The six hypotheses supported are (1) there is positive relationship between attitude and trust in buying environmentally friendly product, (2) there is positive relationship between ecolabel awareness and ecolabel attention, (3) there is positive relationship between ecolabel awareness and intention to buy, (4) there is positive relationship between trust in buying environmentally product and ecolabel attention, (5) there is positive relationship between trust in buying environmentally product and intention to buy, and (6) there is positive relationship between ecolabel availability and ecolabel attention. This research also contributes theoretical contributions, managerial implications, and recommendations for further research

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Section: Hasil Dan Pembahasanunclassified

Peranan Ekolabel Dalam Niat Pembelian: Suatu Studi Empiris Pada Merek the Body Shop

Riyanto¹,

Soesanto²,

Sihombing³

2018

MIX

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“…Companies must make products that have maximum benefits for their users by making meaningful innovations (Ahmad and Ramzan, 2018). In this case a meaningful innovation is if the product is environmentally friendly, so consumers in choosing environmentally friendly products get maximum appreciation if the company does so, because it can minimize the risk of environmental pollution (Waskito, 2015).…”

Section: Theoretical Reviewmentioning

confidence: 99%

“…There are results of research that state that environmentally friendly products are the main element for consumers in choosing a product and are considered to minimize risk due to the use of environmentally friendly products because consumers highly value products that are environmentally friendly, for which companies must make products that are in accordance consumers (Waskito, 2015). Research conducted by other studies also proves that products that have high utilitarian value are of high innovation value by creating environmentally friendly products (Kang and Hur, 2012;Chen and Chang, 2012;2013a;2013b;Ahmad and Ramzan, 2018) .…”

Section: Theoretical Reviewmentioning

confidence: 99%

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Effect of Utilitarian Benefit on Green Brand Equity with Green Brand Image

Beny¹

2019

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The concept of Green Brand Equity (GBE) is a benchmark in determining the degree of value accumulated by green brands based on the function of green products. Many people use mineral water that is taken directly from the packaging and realize to use environmentally friendly mineral water packaging. The packaging must be easily recycled. Results shows Utilitarian Benefit (UB) has a positive effect on Green Brand Equity (GBE) mediated by Green Brand Image (GBI) based on Gender, which men and women have almost concerning for environment friendly packaging. The reason is the environment damage such as environmental pollution includes water pollution, air pollution, environmental damage eg.forest damage, erosion that causes flooding, damage to coral reefs to global warming. The effectiveness of Green Brand Equity (GBE) enhance Green Brand Image (GBI) and brand loyalty including insight environmentally friendly packaging is important to keep the safe environment

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“…Hasil penelitian ini didukung oleh penelitian sebelumnya yakni oleh Defiantin (2007) yang mengemukakan hasil bahwa persepsi nilai berpengaruh secara positif dan signifikan terhadap kepercayaan. Beberapa hasil temuan penelitian serupa yang semakin menguatkan pernyataan sebelumnya juga dikemukan oleh, Chen & Chang (2012), Chinomona et al (2013), Waskito (2015), Pemayun & Suasana (2015), Benaditta & Ellyawati (2015).…”

Section: Tabel 7 Deskripsi Jawaban Responden Mengenai Variabel Niat unclassified

Peran Kepercayaan Memediasi Persepsi Nilai Dengan Niat Menggunakan E-Money Di Kota Denpasar

Widiartini¹,

Yasa

2017

JMBK

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This research aims to investigate the effect of perceived value to the intention of using e-money, mediated by trust. The population in this study is that people who already know about e-money but have not used it. This research was did in Denpasar with 100 respondents as the sample. The data analysis technique used consisted of Path Analysis and Sobel test. Results from the study showed that the perceived value and trust had a positive and significant impact on consumer intentions to use e-money in Denpasar. The variable of trust also proved to be significantly able to mediate the relationship between perceived value to the intention of using. Suggestions for the publisher is expected to pay attention to image quality and security features of e-money to build the consumer perveived value is getting better and increasing consumer trust. Moreover important to continuously disseminate lesh cash society so that can improve consumer awareness and will be able to encourage consumer intention to use e-money.

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UPAYA MENINGKATKAN NIAT PEMBELIAN PRODUK RAMAH LINGKUNGAN MELALUI NILAI, RISIKO, dan KEPERCAYAAN TERHADAP PRODUK HIJAU

Cited by 10 publications

References 0 publications

Peranan Ekolabel Dalam Niat Pembelian: Suatu Studi Empiris Pada Merek the Body Shop

Peranan Ekolabel Dalam Niat Pembelian: Suatu Studi Empiris Pada Merek the Body Shop

Effect of Utilitarian Benefit on Green Brand Equity with Green Brand Image

Peran Kepercayaan Memediasi Persepsi Nilai Dengan Niat Menggunakan E-Money Di Kota Denpasar

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