Visual Communication as A Medium Sending Standard Operating Procedure (Sop) Message to Public During Pandemic Covid-19

Tahir, Hanafi Mohd; Padil, Nagib; Rashid, Mohd Shahril Abd; Baharom, Shahrel Nizar; Kamarudin, Dalila

doi:10.2991/assehr.k.201202.072

Cited by 4 publications

(4 citation statements)

References 2 publications

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“…The result of this study aligns with previous research conducted by Tahir et al (2020) and Delicado & Rowland (2021), which also emphasize that visual elements possess their own rhetoric, conveying specific meanings. However, due to the exceptional circumstances of the Covid-19 Pandemic, it is essential for the government to consider the habits of the community (Schirato & Webb, 2004) and promote the internalization of a healthy lifestyle within the population.…”

Section: Table 3 Communalitiessupporting

confidence: 90%

“…Previous research conducted by Tahir et al (2020) in the context of Covid-19 explored how the Government of Malaysia disseminated guidelines and standard operating procedures to the public for controlling the spread of the virus and managing infected citizens. The study found that messages conveyed through visual communication elements were effective in reducing citizen panic amid the high rate of Covid-19 transmission in Malaysia.…”

Section: Literature Reviewmentioning

confidence: 99%

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Visual Culture Analysis in Campaign of Covid-19

Varlina,

Piliang,

Darmawan

et al. 2023

JSH

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In the contemporary context, the significance of utilizing online media as an information portal cannot be overstated. This importance is particularly pronounced during the Covid-19 pandemic, as people actively seek information through online platforms to meet their informational requirements. The primary objective of this research is to investigate the visual elements employed in Covid-19 campaigns, with each element carrying meaningful representations. To accomplish this, the researcher employs visual culture studies to analyze Covid-19 campaigns from a neurophysiological perspective. The methodology involves employing a semantic differential scale and principal components analysis (PCA) with the participation of 22 respondents, who assess 12 binary paired adjective concepts. The analysis centers on four images sourced from the online media platform www.covid19.go.id. The findings indicate that people perceive visual objects influenced by technology in a manner that involves recognition. Each visual element serves as a representation of knowledge and is linked to specific ideas. From a modern neurophysiological standpoint, technologymediated visual elements lead to logical and constructive outcomes while exhibiting unique affordabilities. These research findings impart valuable insights to the Government of Indonesia, underscoring the importance of considering physiological, affective, and aesthetic aspects of visual elements in formulating their pandemic campaign policies.

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Section: Table 3 Communalitiessupporting

confidence: 90%

Section: Literature Reviewmentioning

confidence: 99%

Visual Culture Analysis in Campaign of Covid-19

Varlina,

Piliang,

Darmawan

et al. 2023

JSH

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“…A Cartoon During the Pandemic Process, from: 'Why should we stay 2m away from others when socially distancing?' by Dr. Cilein Kearns (Artibiotics) (Kearns ve Kearns, 2020, p. 140) Tahir et al (2020) indicate that although visual communication is used as an important element when submitting messages during COVID-19, the understanding and acceptance of the target audience before the visual presentation is also an important factor to be considered. Therefore, an image full of messages should be following the audience addressed through a suitable channel and platform.…”

Section: Metaphoric Visuals For the Covid-19 Pandemicmentioning

confidence: 99%

Covid-19 Pandemisi Bağlamında Davranış Geliştirmeye Yönelik Metaforik Bir Yaklaşım

YEGEN

BERGER²

2022

Türkiye İletişim Araştırmaları Dergisi

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Although the COVID-19 Pandemic is a global health crisis, it is an epidemic that re-regulates many areas of life and profession. This study focused on designs made by independent designers to protect and help protect people from disease. So, the relevant tendency is important in raising awareness and improving the desired behavior during the current COVID-19 pandemic. For this reason, the iconic designs of an independent designer in Turkey were examined to raise awareness at the point of the pandemic. Thus, it is aimed to understand the role of visuals in raising awareness and creating behavior. In the analysis, the semiotic analysis method was used. According to the analysis, it is seen that the examined visuals are quite remarkable often calling for protection from the new Coronavirus through euphemism and often using metaphors. On the other hand, it may be thought that the visuals examined may not convince everyone to be careful and avoid exposure to the virus. In the study, a social network analysis was also conducted to understand the appearance and interaction status of the pandemic in social networks, and the networks '#evdekal' (stay at home) and '#hayatevesigar' (life fits into the home) on Twitter were examined. The results of the social network analysis show that the course of the pandemic did not arouse public reaction (in the scope of the analysis period). However, the fact that close connections cannot be established between different networks and the presence of the government party and the Minister of Health in the networks is also important in terms of public opinion and interaction.

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“…The official data released by the Malaysian national news agency, Bernama, helped the public to be aware of the SOPs that are in place. Tahir et al (2020) highlighted that it is important to use visual communication in communicating SOPs. Undeniably, visual communication has become a widely used method in producing messages of Covid-19 SOPs on mass media.…”

Section: Introductionmentioning

confidence: 99%

Communicating Movement Control Order during Covid-19: A Framing Analysis of News Portal and Instagram

Ghazali

Osman

Shukor

2022

MJSSH

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Movement Control Order (MCO) was implemented in Malaysia on March 18, 2020, to contain the spread of Covid-19. The mass media has played a great role in communicating the new restrictions and orders that regulated many public activities. All relevant channels including social media were employed by the mass media to ensure everyone was aware of the new norms. This study chooses Berita Harian, a Malay language newspaper, and examines its news portal and Instagram posts to explore the communication of standard operating procedure (SOPs) messages related to MCO as issued by the National Security Council (NSC) of Malaysia. Quantitative content analysis was used to explore the portrayal of SOPs using message styles and interactive elements. Initial results revealed that Berita Harian’s news portal still placed great importance on the text and non-narrative elements accompanied by photos to educate and influence the public about the rules related to SOPs. While on Instagram, videos were used dominantly that are visually more attractive, engaging, and narrative in nature. The study argued that the discussion of framing can be extended by emphasising interactive elements as the aspects of coverage that can contribute to the way an issue is framed. In conclusion, Instagram should be regarded as an important platform for media to reach out to more incidental users in communication messages related to Covid-19 MCO.

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Visual Communication as A Medium Sending Standard Operating Procedure (Sop) Message to Public During Pandemic Covid-19

Cited by 4 publications

References 2 publications

Visual Culture Analysis in Campaign of Covid-19

Visual Culture Analysis in Campaign of Covid-19

Covid-19 Pandemisi Bağlamında Davranış Geliştirmeye Yönelik Metaforik Bir Yaklaşım

Communicating Movement Control Order during Covid-19: A Framing Analysis of News Portal and Instagram

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