2016
DOI: 10.5539/ijbm.v11n2p22
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Youths’ Social Media Adoption: Theoretical Model and Empirical Evidence

Abstract: Social media has become a major source of communication and collaboration between individuals and among groups. The current paper investigates the underlying motives of social media adoption. The research identifies various determinants such as perceived connectedness, perceived enjoyment, perceived usefulness and perceived ease of use as the major influencers of social media adoption intention. Using the sample from Saudi Arabia an online survey is conducted. Structural equation modeling has been used to test… Show more

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Cited by 22 publications
(13 citation statements)
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“…According to Akram and Albalawi (2016) social media has become a major source of communication and collaboration between individuals and among groups. It has redefined communication and has reshaped the way marketing services are provided.…”
Section: Introductionmentioning
confidence: 99%
“…According to Akram and Albalawi (2016) social media has become a major source of communication and collaboration between individuals and among groups. It has redefined communication and has reshaped the way marketing services are provided.…”
Section: Introductionmentioning
confidence: 99%
“…This counter-argument by the researchers can also be accredited to factors such as lack of restrictions on the use of social media in the learning environment, or the failure of parents to monitor their wards at home. Utilization of Facebook diverts Saudi students' attention during their studies, which negatively hinders their academic output (Akram and Albalawi, 2016). Tariq et al (2012) posit that the use of social networks by students consumes their time and negatively affects their academic activities.…”
Section: Impact Of Social Media Usage On Students' Academic Performancesmentioning
confidence: 99%
“…Given the importance of social media notably Facebook as a tool for education, it is important to address whether this Facebook can be considered as a substantive tool for education in Pakistan. To address the issues, the present research aims to investigate whether Facebook could be perceived as an educational tool (Akram & Albalawi, 2016;Al-Rahmi, Alias, Othman, Marin, & Tur, 2018). Another area of research is finding if Facebook could be used by undergrads for educational purposes.…”
Section: Introductionmentioning
confidence: 99%