Although European energy policy supports the reduction of energy consumption, the current economic and political situation in Poland and uncertainty related to the origin of energy sources do not support it. Therefore, the aim of this paper is to identify and assess the factors that affect the energy-saving behaviour of Polish consumers in the process of energy consumption. The research problem concerns the specificity of behaviours that are part of new trends in consumption, such as greening and the ethical dimension of consumption. The research question arises as to what the social responsibility of consumers is in the process of energy consumption. The research problem comes down to the question of factors that determine the behaviour of an individual consumer in the energy market. In order to realise the indicated purpose of the article, a conceptual research model was built and direct research was conducted using the research method, which was an online survey (CAWI). The research was run among 1422 individual consumers. After verifying 14 research hypotheses, it can be concluded that energy-saving behaviour is influenced in similar ways by a set of factors. In the paper there are findings which show that the generally understood energy-saving behaviour (Y1—at home and Y2—off-site) is influenced by the following factors: X1—energy-saving knowledge, X3—green consumer values, X5—social influence, X6—beliefs, and X7—consumer awareness. The specific mechanism of influence of each of the dominant factors is that the higher the intensity of these factors in consumer behaviour, the more actions are taken to save energy inside or outside the home. However, X2—energy-saving cost perception and X4—materialism presents this influence mechanism only for Y1—energy-saving behaviour at home.

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Streszczenie: W dobie globalizacji i pogłębiających się procesów integracyjnych obserwuje się zjawisko przenikania różnych kultur -akulturacji. Akulturacja dotyka wszystkich podmiotów rynku, w tym konsumentów znajdujących się w nowych warunkach kulturowych. Celem artykułu jest zaprezentowanie zakresów badań ekonomicznych możliwych do podejmowania w obszarze problematyki akulturacji oraz źródeł informacji wtórnych i pierwotnych wykorzystanych w badaniu zachowań nabywczych konsumentów podlegających akulturacji. Ponadto przedstawione zostały doświadczenia Autorki projektu i najważniejsze wnioski wynikające z realizacji badań międzynarodowych.Słowa kluczowe: akulturacja, zachowania konsumentów, badania jakościowe, dylematy badawcze. Summary:In the era of globalisation and intensifying integration processes, a phenomenon of overlapping different cultures -acculturation -is being observed. Acculturation affects all market entities including consumers who find themselves in new culture conditions. The article aims at presenting the scope of economic research that can be undertaken in the context of acculturation, and at pointing to sources of primary and secondary information that might be used in examining purchase related behaviour of consumers subject to acculturation. Additionally, experience of the author of the project is discussed along with the most important conclusions that result from the international research.

Networking, datafication and platformization are irreversible and ubiquitous processes that have fundamentally changed the conditions and the ways that the economy functions, nowadays called the digital economy (4.0). Digital economy as a relatively new phenomenon is a cognitively interesting object of research conducted in Poland and abroad. The aim of this paper is to present areas of research conducted in the field of digital economy during the last eleven years. An additional result of the research is an attempt to conceptualize and operationalize the concept of digital economy. The research was based on bibliometric analysis of scientific articles indexed in selected journal databases. They play a significant role in learning about the results of research conducted in various national and foreign research centers, hence their analysis was considered an appropriate scientific method to achieve the indicated purpose.

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