The research was realized in order to determine local food consumption motivations on Turkish food of international food festival attendees and examine their satisfaction levels. The main population of the research was the guests attending “International Danang Food Festival”, held in the city of Danang, Vietnam between 31st May and 6th June 2019. The sampling of the study is the festival attendees experiencing Turkish foods. Data were collected from the attendees through the convenience sampling method as it is faster and and easier to be applied, when compared to other sampling types, during the festival lasted for seven days. According to the findings of the research, it is seen that there is a positive and significant relation between the local food consumption motivations of the attendees and satisfaction and hence, there is a covariance in local food consumption motivation and customer satisfaction. It was revealed that “health” and “learning” dimensions regarding local food consumption motivations affect customer satisfaction , “cultural experience “dimension has a negative effect on customer satisfaction and “interpersonal relations”, “ sensory experience” and “excitement” dimensions have no effect on customer satisfaction.
Eating behaviors have been investigated for many years. The current research sheds light on the relationship between external (EXT), restrained (RES), emotional (EMO), and attitude toward Turkish cuisine (At_TC) in terms of foreign residents. A survey was conducted on foreign residents living in Turkey, by examining the extent to which Dutch Eating Behavior Questionnaire (DEBQ) constructs (EXT, RES, EMO) of At_TC can be predicted by utilizing a partial least square algorithm. Results show significant relationship between EMO, EXT and At-TC whereas RES is a non-significant predictor. Further, results of comparison of eating behaviors in two separate environments (home country and Turkey) indicate certain similarities and differences. Various suggestions for future research are also made and practical implications for business owners and administrators are recommended.
Restoran işletmelerinde bilinçli bir şekilde oluşturulan atmosferin değer algıları ve dolayısıyla tekrar satın alma niyeti gibi pek çok tüketici davranışı üzerinde etkili olduğu bilinmektedir. Karar verme sürecinde ve sonrasında yaşanabilen ve psikolojik açıdan rahatsızlık verici bir durum olan bilişsel uyumsuzluk satın alma üzerinde etkilidir. Bu çalışma, bilişsel uyumsuzluk kuramı, restoran atmosferi, algılanan değer ve tekrar satın alma niyeti arasındaki ilişkileri incelemek ve bilişsel uyumsuzluk kuramı yaklaşımıyla restoran atmosferinin tekrar satın alma niyetine etkisinde algılanan değerin rolünü belirlemek amacıyla yapılmıştır. Araştırmanın örneklemini İzmir’de bulunan turizm işletme belgeli birinci sınıf restoranların müşterileri oluşturmaktadır. Bu doğrultuda 425 kişiden anket formu ile veri toplanmıştır. Araştırmada Smart PLS paket programı kullanılmıştır ve veriler yapısal eşitlik modellemesi ile analiz edilmiştir. Analizler sonucunda, bilişsel uyumsuzluğun restoran atmosferini negatif yönlü ve anlamlı bir şekilde etkilediği, restoran atmosferinin algılanan değer ve tekrar satın alma niyeti üzerinde olumlu yönde bir etkisinin olduğu ve algılanan değerin de tekrar satın alma niyeti üzerinde olumlu yönde bir etkisinin olduğu ortaya çıkmıştır. Ayrıca restoran işletmelerinde bulunan çeşitli atmosfer öğelerinin restoran müşterilerinin tekrar satın alma niyeti üzerindeki etkisinde algılanan değerin aracı etkisinin olduğu sonucuna varılmıştır.
Aim: This study aimed to evaluate the effectiveness of the simulated patient application used in the in-service training programs of prehospital emergency health care personnel in emergency case management. Material and Method: The research was carried out with 198 participants who were invited to in-service module trainings held at Simulation Center between March 2020-2022. Data were collected by using Personal Information Form, Simulated Patient Practice Effectiveness Scale, Simulation Design Scale, and Student Satisfaction and Self-Confidence Scale in Learning. Results: According to the findings, the mean score of the Simulated Patient Practice Efficiency Scale was determined as 114.3±14.4, the total score of the Simulation Design Scale was 4.1; and the total score of the Student Satisfaction and Self-Confidence Scale in Learning was 50.5±8.4. No statistically significant differences were found between gender, occupational groups, and their level of self-efficacy (p>0.05). A statistically significant difference was found between the age variable and the Student Satisfaction in Learning and Self-Confidence Scale and Simulation Design Scale scores when comparing occupational anxiety levels between genders (p
PurposeThe study aims to examine the mediating effects of escapism (ESC) and ethnic food experience (EFE) in the relationship between diversity (DIV) and behavioral intentions (BI) of visitors attending Hoi An International Food Festival held in Vietnam.Design/methodology/approachThe research takes a predictive and explanatory approach rather than theory confirmation. Partial least squares (PLS) algorithm was used to analyze multiple mediation. The data were collected from 323 attendees through a self-administered questionnaire.FindingsThe research highlights that escapism and EFE have positive and significant mediating effects on the relationship between DIV and BI. Furthermore, while EFE is the most important predictor of BI, escapism has emerged as an antecedent variable that deserves to be given the highest importance. Finally, visitors who are participating in their first international food festival do not seem to consider the nexus between DIV and ESC as much as repeaters.Research limitations/implicationsThe study's limitations include the collection of data from a single festival and the fact that the analyses are only quantitative. The results contribute to festival organizers by revealing the importance of multiple mediation roles.Originality/valueThis study contributes novel insights to the literature on festival and event management, extending previous studies and filling a gap by proposing ESC and EFE as multiple mediators in the nexus between DIV and BI. The present study provides a comprehensive examination of the influence of individual variables previously analyzed separately on festival-goers' experiences. This facilitated the identification of crucial aspects of the circumstance, thereby reducing any ambiguity.
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