Purpose: The purpose of this study was to determine and analyze the effect of advertising promotion strategies and sales promotions through social media marketing on the sales volume of small and medium enterprises after the Covid 19 pandemic. Design/methodology/approach: This study uses quantitative research methods and includes explanatory research because this study intends to explain the causal relationship between variables through hypothesis testing using partial least squares path modeling (PLS-SEM) analysis techniques. The population is MSMEs that use promotional strategies to increase sales volume where the population size is not known with certainty, so for determining the sample using the Chocran formula and based on these calculations, in this study the number of samples used was 100 respondents. Findings: Based on the results of hypothesis testing using SEM-PLS, it is known that the effect of advertising on social media marketing has a significance of 0.04 which is smaller than 0.05. The test results of the influence of Advertising on Sales Volume show a significance scores of 0.19 which is greater than 0.05 and this is in accordance with the facts on the ground due to the COVID-19 pandemic, there is no advertising ability from MSMEs. The test results of the influence of sales promotion on social media marketing show a significance scores of 0.00 which is lower than 0.05. The test results of the influence of sales promotion on sales volume showed a significance scores of 0.00 lower than 0.05. The test results of the influence of social media marketing on sales volume show a significance scores of 0.00 which is lower than 0.05. The effect of X1 on Sales Volume (Z) through social media marketing (Y) is only 7.2%. This effect is small, positive and not significant, as well as the effect of Sales Promotion (X2) on Sales Volume (Z) through social media marketing (Y) of 13%, This effect is small, positive and insignificant. However, the total effect of X1 on Z is 0.202, which means that if X1 increases by one unit, Z can increase directly and indirectly through Y by 20.2%. This effect is Sales Volume (Z), which means that if X2 increases by one unit, Z can increase directly and indirectly through Y by 57.7%. To increase the sales volume of MSMEs after the COVID-19 pandemic, it is necessary to increase the ability of MSMEs to advertise through social media marketing without paying by creating attractive and effective sales promotion strategies in the form of news through social media which can have an impact on increasing MSME sales volume. Paper types: Research paper

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Ketimpangan proses bisnis antara perusahaan yang menggunakan ICT (Information and Communication Technologies ) dengan perusahan yang tidak menggunakannya, dapat berdampak pada efektifitas dan efisiensi proses bisnisnya. Menurut Badan Pusat Statistika (BPS) pada tahun 2019 di Indonesia ada  65.465.497 unit usaha berskala mikro kecil dan menengah. MOU Coffee  adalah Usaha Mikro Kecil dan Menengah (UMKM) di bidang makanan dan minuman yang masih menggunakan cara tradisional (manual) dalam pencatatan dan pembukuan, serta pengarsipan. Arsip–arsip seperti dokumen, nota pembelian atau pembayaran yang tidak tertata rapi seringkali menjadi sumber masalah dalam koordinasi proses bisnis  perusahaan. Solusi yang dibuat dalam penelitian ini adalah untuk merancang sistem informasi yang berbasis ERP, karena ERP dapat mengotomasi dan mengintegrasikan antar proses bisnis perusahaan.

Penelitian ini bertujuan untuk mengetahui gaya kepemimpinan daan masa  kerja terhadap motivasi daan kinerja karyawan pada salah satu bidaang usaha expedisi atau pengiriman di Sidoarjo. Sebuah model penelitian daan empat hipoteses dikembangkan daalam penelitian ini. Model daan hipoteses kemudian diuji daan divalidasi mengguanakan data yaang diperoleeh dari sebuah survey yaang dilaksanakan secara online kepada 55 responden berasal dari karyawan PT Karya Niaga Abadi. Data yaang diperoleeh kemudian dianalisis menggunakan pendekatan SEM ( Structural Equation Model ) berbasis berbasis software smartPLS (Partial Least Square) versi 2.O. Hasil dari analisis data untuk hipotesis yaang didukung dengaan nilai t statistic > t tabel 70.1889 (sign pada 5%) antara gaya kepemimpinan( X1->Y1>) dengaan score 2.582; masa kerja ( X1 ->Y2) dengaan score 2.865 ; gaya kepemimpinan terhadap motivasi ( X2->Y1) dengaan score 2.380 ; masa kerja terhadap motivasi (X2->Y1) dengaan score 1,387 ; sedaangkan hipotesis egoism dengaan gaya kepemimpinan  (H2) dengaan nilai 0,6016 score < t tabel 1.9777. terhadap kinerja karyawan (Y2->Y2) dengaan score 2,836.