In South Africa, reports on language shift have focused on instances of language shift from indigenous African languages to English. There is, however, also research that suggests that language shift is taking place from Afrikaans to English in the Western Cape. Anthonissen (2009), for example, notes in her research among Coloured communities that a shift has taken place from Afrikaans first language (L1), across three generations, to English L1. Against this backdrop, this paper investigates language shift in two semi-urban Western Cape Coloured communities; in particular, it examines what patterns of language shift/maintenance can be observed, and investigates sociolinguistic factors, such as age, language of schooling, socio-economic status and language attitudes, to which the observed patterns can be ascribed. The aim is to ascertain whether language shift, from Afrikaans to English has taken place, and which factors appear to encourage or discourage language shift in the two communities. Through the administration of a questionnaire to 50 households, 25 in each of the communities, the study this paper reports on examined language use across a number of domains: at home, in the community, in church, and in the workplace. It also explored the language attitudes of the participants (53 in total) towards Afrikaans in order to investigate the possibility that this language might be used for indexing their identity. The collected data does not provide any evidence of language shift from Afrikaans to English. However, there seems to be increased use of English in the public domains (such as the workplace and in the church), with Afrikaans being used almost exclusively in the intimate domains. It appears that Afrikaans remains a strong marker of identity in the two semi-urban Western Cape Coloured communities, despite English largely being regarded as the language of upward socioeconomic mobility.Keywords: language shift, language maintenance, language attitudes, bilingualism IntroductionThe study reported on in this paper set out to investigate whether language shift is taking place from Afrikaans first language (L1) to English L1, a language often associated with social mobility and work opportunities, in two specific historically Afrikaans Western Cape "Coloured" 1 communities that fall outside of the Cape Metropolitan area.1 Adhikari (2005:2) points out that in South Africa, "contrary to international usage, the term 'Coloured' does not refer to black people in general". Rather, the term is used as a label for a varied social group with diverse cultural and geographic origins. According to Hendricks (2005), "Coloureds are often identified as South Africans who are of mixed race; [they] are descendants of the sexual liaisons between colonialists, slaves and the indigenous Khoisan". This is not a particularly accurate definition, as many slaves of Malaysian descent, Alfred Thutloa and Kate Huddlestone 58Language shift has been observed in a number of contexts and also defined in a number of different wa...

In 2000 a Committee of the United Nations Economic and Social Council recognised health as essential for exercising all other rights (Djité 2008). The World Health Organization (1998) also sees health as a vital resource for enabling citizens to lead individually, socially and economically productive lives. However health is one space where the opportunities to participate and exercise voice is directed by the provision of health resources and material. Now in late modernity health has become a goal for citizens to work towards or they risk suffering from chronic illness and premature death (Cockerham 2005). The procurement of health has also shifted from the state as the provider of equitable health care to all citizens to a commodity that can be purchased in an expanding health market place (Kickbusch 2004). If health has become the responsibility of the citizen, issues of health literacy, multimodal access to information and multilingualism need to be considered. This research report focuses on work produced as part of the first author's doctoral project, exploring the phenomenon of consumption of health resources for health citizenship in the private health insurance industry. Based on data collected from 75 participants through an electronic questionnaire, as well as different genres of information utilised for health promotion, the project investigated how the construction of information and the multimodal tools used by two leading South African health insurers influenced the consumers' health subjectivity. Data collected showed the importance of multilingual information, health literacy and multimodal tools for enabling participation and voice among consumers. In addition, the consumers proposed more accessible information and better designed newsletters and web sites to help them with information seeking for health knowledge and health citizenship.