Human resources are the most important among all the resources an organization owns. To retain efficient and experienced workforce in an organization is very crucial in overall performance of an organization. Motivated employees can help make an organization competitively more value added and profitable. The present study is an attempt to find out the major factors that motivate employees and it tells what is the relationship among reward, recognition and motivation while working within an organization. The data were collected from employees of diverse type of organizations to gain wide representation of sectoral composition. In all, 250 self administered questionnaires were distributed among the employees of different sectors and they returned 220 completed useable questionnaires for response rate of 88%. The participation in survey was voluntary and confidentiality of responses was ensured. The statistical analysis showed that different dimensions of work motivation and satisfaction are significantly correlated and reward and recognition have great impact on motivation of the employees. Implications of the study for managers and policy makers in the context of human resource practices have been discussed. Limitations and guidelines for future research are also provided.

Work spirituality has become a significant aspect of organizational culture in most of the business organizations today. The values of spirituality greatly enhance the sense of accomplishment in employees' which resultantly impacts on the overall productivity and growth of the organizations. For the purpose of study, the responses of 121 Branch managers , Area managers and Regional managers are recorded on an independent spirituality assessment scale (iSAS) developed by Rojas (2002).The results have shown a significant impact of spirituality on job satisfaction. The managerial implications, limitations and future guide lines for research have also been discussed.

Spirituality has been found as the key indicator in enhancing and increasing multiple levels of organizational success and accomplishment. The present study explores the relationship between the spirituality and Job satisfaction of 121 branch managers, area managers and regional managers of various private and public sector banks of Pakistan. For the purpose of study an independent spirituality assessment scale (iSAS) developed by Rojas (2002) was used. Spirituality is found quite significant in predicting the affective commitment among the employees. Managerial implications, Limitations and future guidelines have also been provided for future research.

Online behavioral tailoring has become an integral part of online marketing strategies. Contemporary marketers increasingly seek to create an influential environment on social media to empower online users to participate in online brand communities. By interacting in this way, online communities hosted by brands marketers can enhance the nature of the complex interactions that occur amongst those that participate. Such online interactions lead to three different types of social influence compliance, internalization, and identity, which develop the consumers' purchase intentions. This chapter explains how the social influence support the change in beliefs, attitude, and intentions of the online consumers in the user-generated social media networking sites (SNSs). Furthermore, it discusses the functional impact of such online social influence that enables companies to understand the perceptions and needs of online users making sense of how multiple levels of social influence phenomenon on social media impact on consumers purchase intentions.