In this article, the problem of training specialists with digital competencies for the agricultural sector, as the main industry, necessary for the food security of the state. The analysis of the views of researchers on the issues of teaching youth in the context of global digitalization is presented. The analysis and generalization of information about modern technologies in the system of training personnel for the agro-industrial complex, taking into account the experience of the Omsk State Agrarian University, with the support of modern information and communication technologies. The idea is substantiated that digitalization of production and management processes in the agro-industrial complex is impossible without hard and soft skills with new competencies. The article summarizes new material based on the results of a survey of rural youth in Russia and Kazakhstan on the problem of professional self-determination. The characteristic features of modern students and their self-positioning in the conditions of a changing professional environment are highlighted and described. Special attention in the work of the authors is focused on the need to form an educational trajectory, which is based on the symbiosis of classical agricultural education, practice-oriented learning, project activities, concepts - technologies, e-learning and other digital educational resources. The conclusion reveals the authors' opinion on the forecast trends on the issue under study.

In today's conditions, the problem of reviving the village is becoming increasingly acute in order to improve the level and quality of life of the local population and ensure the country's food security. The main goal of the research is to identify possible directions for the development of agrarian territories on the basis of multifunctionality and diversification of the rural economy. The article contains a brief theoretical analysis of the concept of “multifunctional agriculture” in relation to agricultural territories based on domestic and foreign practice, and the functions performed by agriculture are established. The current level of socio-economic development of agriculture in Siberia is assessed. The features of its development are disclosed, the influence of the multifunctional nature of agriculture on the development of agricultural territories is determined. To determine the promising areas of rural development, the potential of agrarian territories in the development of sources and opportunities for the economic activity of the population has been identified, and the need to diversify the agricultural sector of the Siberian economy as the basis for the development of multifunctional agriculture in conditions of economic instability has been proved. Within the framework of the study, for the realization of the ecological, social and economic functions of agriculture on the basis of diversification of the rural economy, promising directions for the development of agrarian territories have been proposed that can speed up the recovery of the rural economy of Siberia.

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The modern food market is undergoing a period of rapid development following the changes in marketing technologies and consumer behavior patterns. Nowadays, people pay more attention to the quality and composition of food products, as well as their functional properties. The present article reviews the international and Russian market of functional foods in order to define the consumer demand for new specialized products. The methods included data comparison, grouping, and systematization. The analysis involved Russian and foreign papers published in 2018–2022 and registered in Scopus, eLibrary, Cyberleninka, and the Library of the Russian Foundation for Basic Research. It also covered the National Demography Project, the Healthy Nutrition Project, and the Strategy for Improving the Quality of Food Products through 2030. Consumers’ growing interest in improving their health and immune system proved to be the key factor in the functional food market. The COVID-19 pandemic intensified such trends as the priority of healthy, high-protein, and low-sugar foods. Japan and the USA are the current leaders on this market. Russia supports healthy food policy at the state level. The functional food market is likely to become the most promising and competitive sector of global food economy. Consumer demand for these products is steadily growing: the volume of demand for functional food products will reach 17 trillion rubles by 2027. However, Russian food science needs more research in this area to catalyze import substitution. The Omsk Agrarian University has numerous projects that are meant to increase the competitiveness of the domestic functional food industry.

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