Principles. Berdasarkan hasil penelitian ini, terdapat tendensi penurunan produksi susu di tingkat peternak dan tendensi Industri Pengolahan Susu (IPS) sebagai pemimpin rantai akibat dominasinya di sepanjang rantai. Model bisnis perspektif konsumen lainnya memiliki paling banyak kelemahan. Area inklusivitas KPBS Pangalengan yang terlemah adalah area pengukuran hasil. Area pengembangan yang memungkinkan bagi inklusivitas KPBS Pangalengan, yaitu area produksi susu segar, area dukungan teknologi informasi untuk sektor hilir, area diversifikasi potensial (konsep agrowisata dan kafe susu), dan area pengukuran hasil.Kata kunci: rantai nilai, inklusivitas, peternak kecil, KPBS Pangalengan, industri pengolahan susu

Green House Karamba, as a hydroponic vegetable producer, faces fluctuating sales volume and difficulty in reaching the end consumer. Therefore, Green House Karamba needs strategy formulation. This study aimed to: (1) analyze the ekisting marketing strategy of Green House Karamba based on marketing mix 4C; (2) analyze the competitive advantage of Green House Karamba based on competitive conditions; and (3) formulate a marketing strategy that can be applied by the company. This study focused on the products of hydroponic vegetables of Green House Karamba. Marketing mix 4C analysis, Porter's five forces model, and marketing genius approach were employed for this study. Based on marketing mix 4C analysis, there were rooms for improvement in co-creation, communal activation, and conversation. According to Porter's five forces model analysis, Green House Karamba's potential competitive advantage were in terms of price and quality, relative independent production, and differentiation. The results of the previous analyses were considered for strategy formulation using a marketing genius approach. Based on marketing genius analysis, comprehensive marketing strategy and value proposition development were recommended for Green House Karamba. This study is expected to help Green House Karamba in facing competition.

The process of changing leaders from the previous leaders to the recent leaders is a critical moment in family business continuance. The complex issue of succession needs an indepth understanding of researches. This paper's objective was to review several works of literature with regards to succession in the family business. Moreover, this study discovered future research potentials concerning family business succession. This study reviewed, summarized, and combined the past and extant works of literature. China, Malaysia, Pakistan, Slovenia, and Tunisia emerged as the locus of study. This study performed a review using keywords of family business and succession to look for a comprehensive database. This study found that each country has a different culture in doing their family business succession. The most influential factor was the belief of the predecessor. For instance, the Chinese families were following Confucian rules, the Pakistani and Malaysian families were following Islamic laws, and the predecessors influenced the Tunisian families in involving their children in their family business. Meanwhile, the first generation still dominated the family business in Slovenia without any succession plan. The results show opportunities for a new research agenda. First, the comparison of family business succession between various ethnic groups. Second, the reason(s) for a family business to not set its succession plan.

Consumer awareness on appearance, beauty, and skincare is rising in the era of consumer behavior 4.0. This condition drives the cosmetics industry to grow rapidly, including the cosmetics start-up as one of the actors in the industry. In the face of intense competition within the industry, start-ups engaged in this business should concern green products to be able to follow the trend of consumers who concern green products. This paper aimed to describe the business model of CV Saesha Cantika and examine its concern on green products. Business Model Canvas (BMC) was applied to map the business model, and Strengths and Weakness (SW) analysis was employed to examine the business model's concern on green products. This study found that CV Saesha Cantika business model had many areas of improvement concerning green products. As a result, CV Saesha Cantika needs a strategic plan to increase the application of green products that leads to an improved quantity and quality of its cosmetic products.

Nowadays, human life expectancy begins to increase year by year, especially in the elderly group. Therefore, the attention for the elderly deserves to be improved by paying attention to their welfare and health. Current development demands the life of the modern society in Indonesia to have a high work mobility leading to a less time to pay attention to the elderly parents. The nursing home as a place of social service is specifically intended to take care of the elderly who live there. However, there is an elderly market segment that does not want to live far from their home or family. This resulted in the emergence of an idea to design an elderly day care concept aimed at accommodating the elderly to be able to remain active outside, without living far from their family. This study used design thinking method to design the elderly day care business model in Bandar Lampung as it is presumed to be able to create solutions for the potential market segment.