In the rapid development of technologies, the number of users accessing the Internet is rapidly increasing. Many businesses are now expanding their operations through digital media and online commerce platforms. Digital media commerce is defined as a business that is assisted by the Internet to increase the productivity and profitability of a company that revolves around e-commerce. Malaysia is one of the potential countries for digital media commerce as we have a large crowd of internet users which are dominated by the younger generation, especially Generation Z. These groups of people are technology savvy and are more prone to using the Internet. However, the growth in online purchases in Malaysia is still slow compared to the global trend. Hence, by understanding their online purchase expectations and intentions, it can help businesses to improve their business strategy and cater strictly to Generation Z needs. It can also assist online retailers in providing customers with the same assurance that they have when they purchase from physical stores. From the findings, trust, security, and service quality are found to have significant influences on Generation Z's online purchase intention.

Soap opera is a potent cultural site for Malay women to imagine the meanings of modernity. Initially the Malaysian government promoted non-Western soap operas to circulate the state’s vision of alternative Asian-style modernities. Now the authorities have voiced a concern that some images and discourses of transnational modernity articulated even in non-Western soaps pose a threat to the cultural integrity of Malay women. This paper studies the significance of non-Western soaps to an understanding of gendered expectations and the progressive re-territorialization of the socio-political order in the context of an ethos of mediatized cultural globalization. Our referent is patriarchal Islamist state Malaysia. We conduct an empirical case study exploring Malay Muslim women’s negotiation and understanding of non-Western soap operas in Malaysia. Results from a series of guided in-depth interviews with 12 rural and urban Malay women enable us to understand how they negotiate their position as viewers of these non-Western soaps, given the criticism about the supposed immorality of these programs. We argue that Malay women act as strategic audiences who mobilize sophisticated viewing tactics that we call ‘watching competencies’ to negotiate the pleasures and potential conflicts of their access to non-Western soaps. This research indicates that Malay women are neither passive, vulnerable consumers of foreign soap, nor easily manipulated by those who claim authority; rather, they confidently assert their autonomy as consumer-citizens of a modern Islamic state.

Artikel ini membincangkan penontonan televisyen dalam kalangan wanita keturunan Jawa di Sabak Bernam dan hubungannya dengan pembentukan identiti seharian. Masyarakat keturunan Jawa di Malaysia diiktiraf sebagai bangsa Melayu dan terdedah dengan budaya arus perdana negara ini melalui pelbagai saluran seperti televisyen. Pada masa yang sama, mereka masih mengekalkan identiti dan budaya Jawa mereka. Dengan perkataan lain, pembentukan identiti budaya mereka dipengaruhi oleh "agensi manusia dan struktur sosial." Bagaimanapun, artikel ini berhujah bahawa pembentukan identiti dan imej kendiri masyarakat keturunan Jawa di Malaysia perlu difahami dalam konteks yang lebih luas dengan mengambil kira peranan kandungan televisyen yang turut mempengaruhi proses tersebut. Berdasarkan dapatan awal kajian etnografi di Sabak Bernam, artikel ini mendapati bahawa wanita keturunan Jawa di Malaysia mengamalkan penontonan keagamaan dan demokratik untuk mengukuhkan identiti budaya dan politik mereka dalam usaha untuk menjadi sebahagian daripada masyarakat Melayu.

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