This study attepts to determine the effect of competitive advantage on the marketing performance of rattan craftsmen SMEs where—before the Covid 19 epidemic until the current implementation of New Normal— marketing performance continued to decline and was difficult to develop. Therefore, this benefited to help the SME craftsmen of rattan find and implement factors that can improve marketing performance so that the conditions of the SME Craftsmen continue to develop. This study used a survey method with the sample of 40 respondents of rattan craftsmen in Pekanbaru City. The data were colected using questionnaires and observation techniques, and the data were both primary data and secondary data. The stages of data analysis are validity test, reliability test, classical assumption test, multiple linear regression, t test, f test and determinant coefficient test (R2). The results showed that product uniqueness, product quality and competitive prices had an effect on marketing performance. Simultaneously to the effect of competitive advantage on the marketing performance of UKM Rattan Craftsmen Pekanbaru. It suggest that further study add the variables/factors that can be used to improve marketing performance for MSMEs in Indonesia, especially in Pekanbaru.

Riset  ini bertujuan buat menarangkan pendeteksian kecurangan laporan keuangan memakai analisis fraud diamond (tekanan, kesempatan, rasionalisasi, keahlian)  pada industri pertambangan yang terdaftar di BEI tahun 2014-2018, riset ini memakai variabel financial stability (tekanan) , external pressure (tekanan) , financial sasaran (tekanan) , nature of industry (kesempatan), Change in auditor (rasionalisasi), pergantian direktur (keahlian)  yang terdaftar di BEI.Riset  ini hendak memakai informasi quantitative serta analisis Regresi Linear Berganda dengan SPSS 23. Purposive Sampling is a sampling technique that is used. Hasil riset  mengakukan kalau variabel nature of industry diproksikan dengan rasio (kesempatan) (0,011< 0,05) serta variabel Change in auditor diproksikan dengan rasio (rasionalisasi) (0,029 < 0,05) membuktikan  pengaruh positif terhadap false financial statements. Financial stability (0,945>0,05), external pressure (0,998 >0,05), financial sasaran (0,504 > 0,05), serta pergantian direksi (0,845>0,05) are not related to deceptive financial statements.

The purpose of this research is to find out what factors influence people's decisions to buy online. This research is focused on students of the Faculty of Economics, Lancang Kuning University who have made purchases online. The method of taking illustrations in this research is to use purposive sampling. The requirements that will be sampled in this research are those who have made online purchases. According to research, the majority of Lancang Kuning University students have made at least 96 purchases online. Multiple linear regression analysis was used to study the effect of four variables on online purchasing decisions. The study found that four factors - trust, security, service quality, and perceived risk - all impact online purchase decisions simultaneously. There is no clear relationship between trust, security, and quality of service and the decisions we make when buying products or services online. However, the perceived risk appears to have a significant positive effect on online purchasing decisions.

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