Četvrta industrijska revolucija i kreiranje budućnosti koja je zasnovana na inovacijama i znanju transformišu tražnju i vrše pritisak na prilagođavanje ponude ljudskog kapitala koji je u ovim uslovima ključan za kreiranje vrednosti u kompanijama i društvu. Upravo zbog ključne uloge koju talenti imaju u stvaranju vrednosti, na tržištu dolazi do rata za talente, ali i do takozvanog "paradoksa talenata" koji objašnjava da i pored viška ponude na tržištu rada, kompanije ne uspevaju da pronađu talente koji su im potrebni u procesu stvaranja vrednosti. U radu se upravo bavimo ovim temama na osnovu upitnika koji je sproveden među kompanijama i studentima završnih godina studija. Analiza pokazuje da se kompanije suočavaju sa pomenutim paradoksom kada je u pitanju zapošljavanje mladih, i da upravo zbog postojanja takozvanog rata za talente razvijaju interno okruženje i strategije koje su posvećene njihovom privlačenju i zadržavanju. Većina kompanija smatra da trenutni sistem visokog obrazovanja ne zadovoljava postojeće potrebe za neophodnim veštinama, naročito za onim veštinama neophodnim za obavljanje kreativnih i kompleksnih aktivnosti. Ova potreba postoji i među studentima, uzimajući u obzir to da 60% anketiranih studenata smatra da obrazovne programe treba unaprediti tako da više razvijaju kritičko mišljenje, kreativnost i istraživačke veštine. Rezultati ukazuju i na to da rat za talente prevazilazi lokalne granice i postaje globalan, imajući u vidu da kompanije smatraju da teže zapošljavaju mlade ljude zbog boljih mogućnosti koje oni imaju na stranim tržištima. Istovremeno, većina anketiranih studenata želi da svoju karijeru razvije u nekoj od zemalja Zapadne Evrope sa ciljem unapređenja životnog standarda.

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The objective of this paper is to foreground the connection between human resources and crisis management in the tourism and hospitality industry, particularly in the implementation of various management tools for successful crisis strategy. One of the most significant sources of competitive advantage in organizations is allocated in human resources, their knowledge and skills, and the way they are used. Modern business conditions have created a dynamic environment that imposes the need to accept the changes flexibly. Whether it is a matter of sudden or gradual changes, as well as whether they are of a positive or negative character, each of them has implications that can result in a crisis. Therefore, the need to understand the crisis and the role of crisis management in the process of crisis prevention, management and overcoming, becomes a necessary element of any business system. Tourism represents one of the fastest-growing sectors in the world, but since it is vulnerable to various risks and crisis, developing an effective crisis management response, consisting of highly skilled people and the use of adequate crisis management tools, can significantly lower the negative impacts on this industry.

Introduction/Objective The objective of this paper was to examine the mental health literacy of the general population in Serbia and their attitudes towards persons with a mental illness. Methods This was a cross-sectional study with structured interview using the vignette of a person with major depressive disorder (MDD). The attitudes towards people with mental illness were assessed by the Department of Health Attitudes to Mental Illness Questionnaire. A convenient sample consisted of 504 participants. Results A total of 72% of the sample recognized the presence of some sort of mental health problem, of which 40.9% correctly labeled the symptoms as MDD. The majority of participants believed that MDD was caused more by stress than by biological factors. A psychologist, a close friend, and a psychiatrist were often rated as helpful for the person described by the vignette. Vitamins and healing herbs were rated as the most helpful remedy. Antidepressants were considered both helpful and harmful. The attitudes towards people with mental illness were moderately positive. Conclusion Mental health literacy in Serbia is moderate. Risk factors for negative attitudes included older age and lower education.