No abstract

Consumers now buy products not only because they need them but also because they want to change their moods, spend time, and entertain or to express themselves by means of such products. Hedonic consumption, which is the basis of impulse buying, is concerned about the connections that consumers establish with the product itself. Factors of store atmosphere ensure the establishment of such connections in the desired manner. And store atmosphere factors address to the five senses of consumers. From this point of view, this research seeks and aims to find the effects of store atmosphere on impulse buying. This study seeks to analyze the effects of store factors on the dimensions of impulse buying behavior. The data for this study have been collected from consumers who buy ready-made clothing. The study has examined and evaluated the effects of store factors on the impulse buying behaviors of the said consumers by means of various hypotheses. Furthermore, this study addresses to the effects of store atmosphere on the emotional and behavioral dimensions of impulse buying.

Küreselleşme ve teknoloj k gel şmelerle b rl kte şletmeler n sürdürüleb l rl kler nde ve b rb rler yle olan rekabetler nde h zmet, h zmet kal tes ve müşter memnun yet n n önem artmıştır. Bu nedenle bu araştırma müşter memnun yet n , müşter memnun yet nde etk l olan h zmet kal tes faktörler n (f z ksel unsurlar, hevesl l k, güvenl k, güven l rl k, şlemler gerçekleşt rme, serv s çeş tl l ğ , şlem ücret bankacılık sektöründe k farklı kanal olan Şube ve İnternet bankacılığında değerlend rerek karşılaştırma yapmaktadır. İk kanal arasındak farkların ortaya konularak nedenler n n bel rlenmes amaçlanmaktadır. Ver toplama yöntem olarak uygulanan anket nternet üzer nden yapılmış ve 429 katılımcıdan elde ed len ver ler stat st ksel tekn klerle değerlend r lm şt r.

The purpose of this study is to measure the quality of distance education services received from educational institutions which are among the leading service enterprises. More specifically, the study aim to find out what the students' expectations are, to what extent the student expectations are met and whether or not the acquired findings vary according to demographical characteristics of students. Moreover, this study is an attempt to assess if there are any differences among similar higher education institutions that implement distance learning programs in terms of the perceived quality of their educational services. It is hoped to help improve the quality of existing higher distance education services by evaluations based on the results of a comparative study. Therefore, through the SERVQUAL methodology, the current study has focused on determining the level of satisfaction regarding expectations and perceptions of students as customers. The data in the study were collected through a survey administered to a total of 463 university students. The examination of partial SERVQUAL scores and relevant analyses indicate that expectations are not met for any of the five dimensions affecting service quality in the universities providing e-MBA education through distance learning.