This article investigates the motivations of young visitors (35 years old and under) at two wine festivals in Texas and Indiana. Fourteen motivational items were identified in which tasting wine, being entertained, and being with friends were perceived to be important motives for young
visitors. In addition, differences were compared between the young and older visitors. Young people were found to attach more importance to enjoying entertainment, finding thrills and excitement, and being with friends. Interestingly, young visitors also viewed tasting wine more importantly
than their older counterparts. The findings are discussed in comparison with those of the extant literature on event motivations and young visitors to wineries. Practical implications of the study's findings are presented.
Forced termination of clergy involves constant negativity found in personal attacks and criticism from a small congregational faction. The minister feels psychologically pressured to step down from the ministry position and this process is often demeaning to the emotional and physical well-being of the minister. The prevalence of forced termination among clergy has ranged from 25% among many denominations to 41% among Assemblies of God ministers. Forced termination and its effects are serious problems that have yet to be adequately addressed by scholars in social science research. The lack of scholarly research in this area called for a large national study from a reputable research institution. This online study shows that 28% of ministers among 39 denominations experienced a forced termination. Forced termination was associated with high levels of depression, stress, and physical health problems. Forced termination was also associated with low levels of self-efficacy, and self-esteem.
American consumers expect variety in their food choices and dining experiences. Marketers and producers are using innovation to keep pace with consumers’ desires for new and unusual food items. Exotic game such as emu offers consumers new experiences and variety in their meat choices. Past research has indicated social acceptability may be an important component in marketing these new innovative meat products. This investigation used Sapp’s expanded rational expectations intention model, a depiction of Ajzen and Fishbein’s theory of reasoned action, to investigate consumers’ intentions to try an innovative meat product in a restaurant setting. The expanded model added social acceptability and knowledge as additional constructs to Ajzen and Fishbein’s rational expectations model. Social acceptability had significant causal path estimates for attitude, subjective norm, and intention. This study is further confirmation of social acceptability as a possible new addition to Ajzen and Fishbein’s theory.
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