Sudah menjadi budaya/ kebiasaan bagi wisata lokal melakukan aktifitas wisata membeli makanan ringan baik sebagai makanan ringan dan sebagai oleh-oleh. Warga Kepulauan Seribu Jakarta Utara melihat peluang besar dalam bisnis makanan ringan ini mengingat tingkat kunjungan wisatawan ke Kepulauan Seribu yang selalu tinggi terutama di akhir pekan (BAS, 25 Desember 2017). Penelitian ini merupakan penelitian deskriptif dengan metode survei dan menggunakan uji organoleptik dan uji hedonik. Penelitian dilakukan terhadap 5 produk UKM Warga kepulauan seribu dengan berbahan dasar ikan selar, ikan teri, cumi dan buah sukun. Konsumen tertarik untuk membeli makanan ringan karena penampilan kemasan yang menarik serta merasakan produk makanan ringan yang enak. Wisatawan menyukai makanan ringan dengan kemasan yang manarik. Dari hasil penelitian ini dapat diketahui kemasan produk yang disukai berwarna biru langit. Produk yang disukai dari produk krupuk dan Abon ikan selar adalah aroma dan tekstur. Produk Stik berbahan cumi disukai pada rasa dan tekstur. Produk sambal berbahan teri dan keripik bahan sukun disukai pada tekstur dan warna.

Abstract-Rural

This article aims to analyze the characteristics of the community around tourist sites. This research uses descriptive study where data obtained from direct interviews with sources of data and direct observation in the study site. Methods of data collection is the way researchers get the data required in the conduct of research on sources of research data. It was concluded that the characteristics of the surrounding communities with the development of attractions like Mekarsari showed the positive impact, more choice of livelihood for the inhabitants of surrounding areas such as whether they wish to be employees, as entrepreneurship, or as traders. However, these positive effects are not accompanied by increased levels of public education around the village Mekarsari. This is due to the understanding of higher education has not been considered important, and also the villagers consider that the modest education (elementary, senior high school, high school) has been able to earn money, whether as laborers, trade or wiraswata (open stalls). Keywords: Characteristics, Public, Mekarsari park

Fairmont Hotel Jakarta has the unstable occupancy from month to month, started from January to December 2016. The objective of this research is to know the impact of marketing communication in attracting customer at Fairmont Hotel Jakarta. This research used associative casual. Population are all the guests who stayed in Fairmont Hotel Jakarta in the year of 2016. The sampling technique is non-probability sampling, and used incidental sample. The number of sample in this research is 120 respondents. Data was collected by distributing questionnaires with Likert scale. The statements in the questionnaires were tested of their validity and reliability. The data was analysed by using SPSS 19.0. The study found that marketing communication that consisted of advertising, sales promotion, public relation, personal selling and direct marketing impacted to attract customers 22,9%.