This article analyses the correct use of phrases with the verb taikyti. It discusses the semantic structure of the word, and its different interpretations in dictionaries of the Lithuanian language. Data is collected from the ‘Corpus of the Modern Lithuanian Language’, sources about various functional styles, and a survey. It shows the real contemporary usage of the verb taikyti in texts related to health. The correctness of the use of the examples collected is analysed, and special attention is paid to problematic cases that require a more detailed analysis. The research indicates that for some phrases with taikyti which users view as correct, better contextual equivalents can be found.

In the early through to mid-20th century (before the Second World War), the Jewish population in Samogitian towns was quite abundant; they were generally business owners, and therefore there could have been various relationships between the rural Samogitian farmers and the urban Jews. The paper analyses the material of dialectal texts (recorded in the 1980s through to 2010s) from the ethnolinguistic perspective to find out how the Samogitian attitude towards Jews is reflected in the Samogitian linguistic worldview. The study focuses mainly on the methodology of the Lublin Ethnolinguistic School, in particular in terms of the view that language is directly related to culture, identity, and remembrance. The research revealed that the Jewish ethnic stereotype in the Samogitian linguistic worldview was quite positive, while especially negative evaluation was related to the context of religion.

Anotacija Straipsnyje nagrinėjamos adresanto santykio su adresatu raiškos tendencijos pirmosiose lietuvių reklamose, publikuotose XIX a. pabaigos-XX a. pradžios periodiniuose leidiniuose "Aušra", "Varpas" ir "Židinys". Adresanto santykis su adresatu yra laikomas vienu iš periferinių persvazijos efekto siekimo būdų. Šiuos santykius straipsnyje stengiamasi apčiuopti pragmatinės lingvistikos ir stilistikos požiūriu tiriant kalbinę raišką, kuria adresantas įvardija adresatą bei reiškia prašymą-raginimą įsigyti produktą. Kadangi reklama yra vienas iš populiaresnių šiandieninėje kalboje įsitvirtinusių viešųjų žanrų, netiesiogiai darančių didelę įtaką ne tik bendrinės kalbos raidai, bet ir bendravimo kultūrai, analizuojant adresanto santykio su adresatu raiškos tendencijas pirmosiose reklamose, tyrimo rezultatai vertinami atsižvelgiant į visuotinio mandagumo principo taisykles.