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The spread of globalization and marketing during the last century triggered the proliferation of advertising genres. The language of advertisement is unique and very persuasive. The goal of advertisements is to persuade consumers to act and think in a textually determined way in order to boost sales of particular commodities and services. In order to capture attention, convey the message and persuade the consumer, advertising texts use a range of manipulative language devices. This study aims at investigating the register of Indonesian advertisements. A register is a variety associated with a particular situation of use. The description of a register covers three major components: the situational context, the linguistic features, and the functional relationships between the first two components. The linguistic features cover the word choice such as the use of noun, pronoun, active, and passive voice, the use of prefix and suffix as well. Register analysis of Indonesian advertising text is still limited and very interesting to analyse. The data were taken from some advertisements, which were published on different mass media such as newspaper, radio, and television. The data were collected through observation and note-taking method. The theory of register from Biber and Conrad (2009) was used to analyze the register of the advertisements. In addition, the theory of corpus linguistics by O'Keeffe (2010) was also used to support the analysis. Results are presented through formal and informal methods. The results show that those advertisements have high register since most of them used formal linguistic features.

This study involves the discovery of verbal and non-verbal signs, which also describe the meaning of verbal and non-verbal signs found in the facial wash commercial advertisements. The data were taken from three printed facial wash advertisements. The data source has been taken from the internet. This study used the semiotic hypothesis provided by Saussure (1983: 65) to find out the verbal and non-verbal signs and the theoretical meaning provided by Barthes (1977) to find out the meaning of verbal and non-verbal signs in the facial wash ads. The analysis used a descriptive qualitative approach to analyze the results. As a result, the three facial wash ads show verbal and nonverbal signs that enable the company to market its product. In the verbal signs of the advertising, most of them contain denotative meaning and non-verbal signs which is in part, contain connotative meaning in certain advertisements. Two advertisements used a female as a model; one advertisement used a male as a model. This means that advertisers seek to gain public attention through the use of pretty females, popular figures and natural extracts or ingredients.

This research aims at finding out verbal and non-verbal signs and also explaining the meaning of those verbal and visual signs found in the posters of Korean pop idol. The data were taken from ten printed posters of Korean pop idol from the internet. This study used the theory of semiotic by Saussure (1983) to find out the verbal and non-verbal signs and theory meanings by Barthes (1968) to find out the meaning of verbal and visual signs in the posters of Korean pop idol. Descriptive qualitative method was used to analyze the data in this study. As the result, those ten posters of Korean pop idol show the verbal and visual signs that support the agencies to promote their idols. In the verbal  and visual signs of the posters album and concert of Korean idol show most all of them conveys connotative meaning.  In the non-verbal signs of the advertisements almost all of the posters of Korean idol used the member of the idol group as a model, It means the advertisements want to attract the people interest by using a the good visual of the idol.

Tourism industry in Bali has increased significantly since 1970’s.  It is supported not only by its stunning nature of Bali but also its fascinating arts and culture. Bali has incredible arts, vibrant culture and unique traditions which have been very famous all over the world.  Many people especially foreigners want to see Balinese’s artistic artworks and experience their culture.   It motives them to travel to the island which also well known as the island of paradise.  Culture has a compelling role in tourism functioning as an internationally promoted commodity, a role that has often been the subject of disputes among academics. Some people consider that the changing of culture become tourist attractions will cause the loss of culture’s authenticity through modification.  Many scholars say that cultures that are performed as tourist attraction will lose its originality to adjust the tourist demand. This study aims at analyzing how Balinese arts and culture are packaged as tourism commodity in Bali tourism promotion videos which internationally published by Bali tourism board. The data were collected through observation method and note taking technique. The data were analyzed by using levels of product theory by Kotler and Armstrong (2008). The findings and discussions were presented through formal and informal methods. Our findings show that Bali tourism promotion videos consist of four dimensions: (1) essence of product, (2) real product, (3) processed real product and (4) additional product, as described in the discussion.Industri pariwisata di Bali terus meningkat sejak tahun 1970. Hal ini didukung tidak hanya oleh keindahan alam pulau Bali tetapi juga seni dan budaya Bali yang begitu memukau. Bali memiliki kekayaan seni yang menakjubkan, budaya yang dinamis dan berbagai tradisi unik yang begitu terkenal di seluruh dunia. Banyak orang, khusunya orang asing, yang ingin melihat karya seni Bali yang artistik dan mengalami sendiri budaya masyarakat Bali. Hal tersebut mendorong mereka untuk berwisata ke pulau Bali yang juga dikenal sebagai pulau surga. Budaya memiliki memiliki peran yang kuat dalam dunia pariwisata yang berfungsi sebagai alat promosi secara internasional, sebuah peran yang sering menjadi bahan perdebatan para ahli. Beberapa ahli berpikir bahwa dengan berubahnya fungsi budaya sebagai atraksi wisata dapat mengakibatkan hilangnya keaslian atau originalitasnya karena mengalami modifikasi untuk menyesuaikan dengan kebutuhan wisatawan. Penelitian ini bertujuan untuk menganalisis bagaimana seni dan budaya Bali dikemas sebagai komoditas pariwisata dalam video promosi pariwisata Bali yang telah dipublikasikan secara internasional oleh Dinas Pariwisata Bali. Data dikumpulkan dengan metode observasi dan kemudian dianalisis menggunakan teori dari Kotler and Armstrong (2008). Temuan dan pembahasan dipaparkan dengan metode formal dan informal. Seara umum temuan kami menunjukkan bahwa video pariwisata Bali terdiri dari empat dimensi, yaitu: (1) essence of product, (2) real product, (3) processed real product and (4) additional product, yang dijelaskan dalam sub bab pembahasan.