Disney's animated films is produced not only to provide entertainment but also to deliver messages in it. Most Disney animated films have a target audience of children. The element of persuasion that includes every message will be one of children's character-building in real life, including how the film constitutes gender identity in children, which will affect the development of their lives. One of Disney's animated films is Encanto film which was released in 2021. The purpose of this research is to describe the moral values of the characters in Encanto film, especially observing the identity of the women depicted in this film. The research method uses a qualitative narrative approach to analyze Encanto film. This study uses Stuart Hall's representation theory and Christian Metz's Semiotic Analysis Method (MAS), or cinematographic semiotics. By the critical paradigm, this MAS is qualitatively interpretive. A method that focuses on signs and texts as objects of study and how researchers interpret and understand the code (decoding) behind the signs and texts. The study revealed the women's identity on the main character, Mirabel in the film Encanto. This identity is mainly found from the stereotypical Mirabel identity as a woman. The other marginalization, subordination, power, and workload differentiate Mirabel’s identity as a woman from men in Encanto film

Facilities and education costs mostly cause the availability of higher education for rural communities. These problems cause higher education not to be achieved for rural communities, especially in Margosari Village, Central Lampung District. Preliminary data from observations show that the level of higher education is still below the average number. The advanced level of the village economy does not support education, so the average population still receives secondary education. This community service activity aims to provide motivation and education about higher education. The techniques used in this activity are survey, face-to-face and discussion techniques. The survey results found a high motivation for young people in the village to continue their studies. From educational sharing activities and discussions, it was found that high motivation for higher education was not supported by an attitude of agreeing to continue higher education. Sharing education about higher education provides enlightenment that all levels of society can achieve higher education by selecting universities that provide low financing schemes and scholarship schemes.

This study aims to delineate masculinity issues in Guy Maupassant’s Father Milon, A Duel and The Coloniel’s Ideas short stories. This study sees that the practice of masculinity in the society legitimizes the dominant position of men and justifies the subordination of the male and female population in general and other marginalized ways of being male. This study employed Stuart Hall’s representation and Gramsci’s hegemony theories to delineate masculinity in Maupassants’ three short stories. The qualitative descriptive method was applied as the data were in the form of narration and dialogues.  The short stories revealed the dominant position of men in society that justifies the subordination of the male and female population in general. Finally, with the creation of different male characters with various degree of masculine nature, Guy Maupassant in Father Milon, A Duel and The Coloniel’s Ideas tries to balance the male character he creates. Maupassant is just trying to paint pictures of different kinds the man seen in society, therefore, confirms the verisimilitude between characters in literary works and real-life characters.

People need to learn about the causes of internal conflict; people need to be aware of experiencing it. Unresolved inner conflict is a major cause of aggression, anger, apathy, and passivity. Emotional discomfort and self-sabotage are specifically related to internal conflict. This research aims to figure out the representation of internal conflict and the causes of internal conflict in Bruce Wayne's character in The Batman (2022) movie. This study applied a psychological approach from Sigmund Freud. The representation theory by Stuart Hall was applied to reveal the representation of internal conflict in the Bruce Wayne character. It was also supported by personality theory by Barbara Engler to determine the type of internal conflict and the theory of internal conflict by Peter Michaelson to determine the causes of internal conflict. This study applied a descriptive qualitative method. The data were a picture, dialogue, and narration, and the data source was from The Batman (2022) movie. The result reveals avoidance-avoidance conflict caused by Bruce's inability choosing to keep being Batman. He destroys himself or stops and leaves Gotham in ruin. Double approach-avoidance is caused by Bruce's inability to choose whether Riddler's method is right or wrong. The revelation from The Riddler causes approach avoidance. Bruce has two choices: not being Batman or continuing to be Batman to make his father proud.

Masculinity in mass communication always attracts attention and is a hot topic of discussion. The masculinity of men who are always juxtaposed with women is a power struggle on two sides: men as men themselves and men compared to women. The study aims to counter the dominant masculinity issue in Avenger: The End Game (2018) movie. This study sheds light on the position of men in superhero films who are always dominant in masculinity. However, this film also shows declining male masculinity where men show their powerless side. This study was conducted with a descriptive qualitative method. Stuart Hall's representation theory and Chafetz's masculinity are the main theories to dissect male masculinity. Secondary data from other journals and books also supported the analysis. Finding and analysis finally show that men's powerless and men's emotions become male declining masculinity in this film.Keywords: communication, declining, domination, male, masculinity