Abstract. The paper suggests principles and techniques for assessing universities, based on their employer attractiveness, which is measured by the demand for their products. Products of the University is 1) trained specialists (graduates), 2) research projects and technical-technological development 3) scientific results (articles in magazines)-each of these having their own consumers. It turns out that the level of employer attractiveness is determined by the organization of university resources: equipment and facilities, personnel, managerial structure and policies. The proposed university assessment principles provide the basis for a university ranking.

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The article describes the common features and specifi cs of the practice of formation of universal competences in foreign systems of professional education. The authors present the evolution of the methodological tools from the methods of case study, projects, gaming technology, to the development and assessment of generic competences through social networks, based on simulations by means of virtual technologies; by means of augmented and mixed reality.

The article presents analysis of the requirements of the FSES on the levels of General education to personal and metasubject educational outcomes. The basis for the analysis of requirements of the FSES is the controllability of the process of formation of metasubject and personal educational outcomes at the level of educational institutions, and educational systems. It is obvious that the management of the process of educational outcomes formation implies the possibility to defi ne specifi c educational outcomes of the stage, year of study, topic / section, lesson / extracurricular activities and implement formative and summative assessment of the results. This demands the operationalization of the FSES requirements for the purpose of building up and evaluation. The attempt of such operationalization is proposed in the paper and supplied with examples. The article contains correlation requirements of the new standard to personal and metasubject educational results with education results traditionally accepted in didactics. It is revealed that a signifi cant portion of metasubject educational outcomes represent the key (general) competencies of students, i.e., assigned universal ways of activity in the fi eld of information, communication, problem-solving (self-management). The results have been obtained in the framework of the state task of Russian Ministry of Education for the Federal Institute for Education Development on the theme �Organizational-methodical maintenance of process of formation of metasubject and personal outcomes of students in accordance with FSES of elementary, primary and secondary schools�.