Marketing and policy researchers aiming to increase the societal impact of their scholarship should engage directly with relevant stakeholders. For maximum societal effect, this engagement needs to occur both within the research process and throughout the complex process of knowledge transfer. The authors propose that a relational engagement approach to research impact complements and builds on traditional approaches. Traditional approaches to impact employ bibliometric measures and focus on the creation and use of journal articles by scholarly audiences, an important but incomplete part of the academic process. The authors recommend expanding the strategies and measures of impact to include process assessments for specific stakeholders across the entire course of impact, from the creation, awareness, and use of knowledge to societal impact. This relational engagement approach involves the cocreation of research with audiences beyond academia. The authors hope to begin a dialogue on the strategies researchers can use to increase the potential societal benefits of their research.

Insights from the marketing and education literature are combined to analyse government rationales and mechanisms related to the positioning of contemporary students as consumers and to assess the impact on the process and outcomes of education, on the professional practices of faculty and on widening participation. Pierre Bourdieu's conceptual framework is applied to analyse how consumer mechanisms are mediated by the organisational cultures and practices within universities. These theoretical insights are combined with data from different national contexts to indicate positive outcomes. However, the organisational context of higher education, gamesmanship and outdated marketing relations have also led to the opposite of what policy makers have aspired to. We show how consumerism also promotes passive learning, threatens academic standards, and entrenches academic privilege. The paper contributes to scholarship on consumerism in sectors which are subject to changing relations between state regulation and market forces, and offers policy and management insights.

Don't feed the trolling: rethinking how online trolling is being defined and combated Article (Accepted Version) http://sro.sussex.ac.uk Golf-Papez, Maja and Veer, Ekant (2017) Don't feed the trolling: rethinking how online trolling is being defined and combated.

Larger-sized models, Self-referencing, Weight locus of control, Brand and advertising attitudes,

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