International practices show that systematic state support of the development of youth entrepreneurship gives a chance to talented and ambitious young people with potential and promising business ideas to become entrepreneurs, and will ensure the development of entrepreneurship in the country, which, in turn, will lead to economic growth, increase in employment, investment attractiveness, and social stability of society. The purpose of research paper is to consider the priorities of ensuring effective youth employment. The areas of youth entrepreneurship development are one of the tools for increasing youth employment, where there should be taken into account the current situation in youth entrepreneurship in Kazakhstan. Methods of tabular representation of data is used as statistical tool. Originality of the research is that authors tried to examine the improvement of institutional frameworks that contribute to increasing the potential for the formation of full employment , which should include a complex improvement of the conditions for the labor market functioning in such areas as improvement of the system of employment promotion institutions and advanced training of labor force; improvement of the efficiency of the information infrastructure of the labor market; improvement of the regulative infrastructure of the labor market in terms of regulating the relations of the market players and stimulating the creation of new jobs.

The transformation of the importance of vocational education and training, the determining the development trajectories occur due to the structural changes that are under the influence of technological factor changes. Especially, digitalization, automation, robotics, the artificial intelligence, the transition to industry 4.0, the changing nature of consumer demand directly affect the restructuring of the labor market. The listed factors accelerate the development of new professions in demanded areas and the disappearance of outdated ones, they stimulate the improvement of needed skills and meet the modern requirements from employers for educationalщl programs. The purpose of research paper is to identify the new trends in the training of competitive young employees, taking into account the conditions of digitalization of economy The research methodology includes general scientific and theoretical research methods. Methods of tabular representation of data is used as statistical tool. Originality of the research is that It is relevant and necessary to develop new model of training young specialists, involving the implementation of educational, research, innovative and entrepreneurial, spiritual and moral activities that meet modern trends. Authors carried out the analysis of the level and quality of training of national personnel in terms of ensuring the future needs of the labor market of the Republic of Kazakhstan in the conditions of digitalization of economy. It includes the factors affecting the reproduction of competitive national personnel and their provision with high-quality jobs, identifying new trends in the training and retraining of professional personnel and improving their skills, examining the features of training competitive national personnel in the system of ensuring the balance of labor resources and jobs.  The paper was prepared within the grant project of the Ministry of Education and Science of the Republic of Kazakhstan AP09260584 «Employment restructuration in Kazakhstan in terms of social and economic tensions».

PurposeDrawing on the contemporary literature and the theory of employer attractiveness, the authors aimed to examine key antecedents and consequences of employer attractiveness by proposing functional hypotheses and relationships between some endogenous variables.Design/methodology/approachUsing the quota-cum-purposive sampling method, the unit of analysis selected for this study was millennials aged 18–35 years and working in the hospitality, travel, tourism and leisure (HTTL) sectors for the last two years. A total of 218 responses were collected in three months (June–August 2022). The data were analysed using partial least squares structural equation modelling (PLS-SEM).FindingsFor young employees, company recruitment behaviour, company image and source credibility are significantly and directly related to company attractiveness. The relationship between company image and employee word of mouth (WOM) was significantly positive. Company recruitment behaviour was found to significantly influence employee commitment. Company attractiveness was found to be directly related to young employees' WOM about the company and commitment to it.Originality/valueThe study establishes the significance of company attractiveness because a company's success largely depends on the company's ability to attract and retain a talented and skilled workforce. Moreover, the present study provides much-needed insights to policymakers and regulators that can help the policymakers define and implement favourable policies to promote and protect the country's job market and offer directions to youth employment.

Зерттеу мақсаты: 2014-2018 жылдар аралығындағы Қазақстан жастарының жұмыспен қамтылу құрылымына талдау жүргізу, пандемияның ұлттық және аймақтық еңбек нарықтарының дамуына әсерін анықтау, жастар еңбек нарығындағы теңгерімсіздік мәселесін көрсету және жастардың Қазақстанның еңбек нарығындағы ішкі көші-қон ерекшеліктерін айқындау. Әдіснамасы: Зерттеу әдіснамасына жалпы ғылыми, жеке, эмпирикалық және теориялық зерттеу әдістері кіреді. Мақаланы дайындауда статистикалық талдау, салыстырмалы, құрылымдық, факторлық талдау әдістері мен құралдары қолданылды. Статистикалық құрал ретінде мәліметтерді кестелік және графикалық ұсыну әдістері пайдаланылды. Зерттеудің бірегейлігі / құндылығы: Ұлттық еңбек нарығындағы жастардың позициясын бағалау қажеттілігі олардың елдің әлеуметтік-экономикалық дамуындағы айқындаушы рөліне байланысты. Жастардың қоғамға ойдағыдай кірігуін қамтамасыз ету көптеген мәселелерді шешеді, соның ішінде қоғамдық ұдайы өндіріске қол жеткізу, еңбек өнімділігінің артуы және жас мамандардың бәсекеге қабілеттілігін арттыру жатқызылады. Зерттеу нәтижелері: Авторлар қазақстандық еңбек нарығында жастардың позициясын жақсарту бойынша шаралар ұсынады. Түйін сөздер: жастардың еңбек нарығы, жұмыспен қамту, білім беру, өзін-өзі жұмыспен қамту. Аннотация Цель исследования-проведение анализа структуры занятости молодежи за 2014-2018 гг., определение влияния пандемии на развитие национального и регионального рынков труда, выделение проблемы несбалансированности молодежного рынка труда и выявление особенностей внутренней миграции молодого населения на казахстанском рынке труда. Методология исследования включает общенаучные, частные, эмпирические и теоретические методы. При подготовке статьи были использованы методы и инструменты статистического анализа, сравнительного, структурного, факторного анализа. В качестве статистического инструментария использованы методы табличного и графического представления данных Оригинальность/ценность исследования-необходимость оценки положения молодежи на национальном рынке труда обусловлена определяющей ее ролью в социально-экономическом развитии страны. Обеспечение успешной интеграции молодежи в общество решает широкий круг задач, среди которых достижение общественного воспроизводства, рост производительности труда, повышение конкурентоспособности молодых специалистов. Результаты исследования: предложены меры по улучшению положения молодежи на казахстанском рынке труда.

The article considers the possibility of the development of public-private partnership in the field of vocational education and substantiates its necessity for high-quality training and further employment of specialists in accordance with the requirements of the modern labor market. The aim of the study is to identify new trends in the training of competitive graduates of technical and vocational education (VET) and higher education institutions (HEI) in the conditions of modern economy using public-private partnership (PPP) mechanisms. The research methodology includes general scientific and theoretical research methods. Methods of tabular representation of data is used as statistical tool. Originality of the research is that it is relevant and necessary to develop new model of training young specialists, involving the implementation of educational, research, innovative and entrepreneurial, spiritual and moral activities that meet modern trends. The authors carried out the analysis of the level and quality of training of national personnel in terms of ensuring the future needs of the labor market of the Republic of Kazakhstan and identified the advantages of using public-private partnership mechanisms in improving the skills, employment, retraining of future specialists. The paper was prepared within the grant project of the Ministry of Education and Science of the Republic of Kazakhstan AP08957434 "Development of a system of evaluation and certification of professional competences of experts of PPP in Kazakhstan in accordance with international standards and advanced technologies".