Marketing strategy is one of the important points in achieving competitive advantage on an ongoing basic. To support a business to progress, proper and effective planning is needed as a guide for communiti work units in carrying out their activities. In addition, the existence of tight competition in the business world is also a strong reason for the need for a marketing strategy. Thes study aims to evaluate the marketing strategy applied and determine the level of effectiveness of the application of the marketing strategy in increasing sales of Piaraja dodol in Marunjuk Aceh Village. The research method used is a qualitative descriptive method where the data are taken from the results of surveys and interviews. The results of this study are the strategies used by business actors in marketing dodol piaraja, namely the formulation of marketing strategies starting from the strategy of determining marketing targets (targeting), and market positioning strategies (positioning). In addition, business actors also develop their marketing strategies by implementing a marketing mix strategy. From the results of the analysis, also stated the marketing strategy applied by business actors is quite effective.

Human life in modern times has various kinds of risks and dangers. Man himself does not know what will happen tomorrow and where he will die world. Insurance is a financial tool for managing home life, both in terms of facing an underlying risk, such as the chance of mortality, and in terms of protecting one's personal belongings. In the marketing process, a strategy is needed essential, the company's main target in a broad market reach. So that a strategy is required before entering the market, all of the plans have been consolidated, comprehensive, And included to make sure that the company's last purpose may be found out via the implementation of the suitable strategy. Study The reason for this observation is to choose and evaluate (segmentation, targeting, and positioning) at PT. Prudential Life Assurance Medan City Branch, in addition to to decide whether or not the advertising plan is carried out according with sharia advertising characteristics. This study employs a qualitative technique while doing descriptive research. The findings revealed that the market segmentation (segmenting) conducted by PT. Prudential Life Assurance Medan City Branch based on per market grouping region. To make it easier for Prudential to meet and greet its customers return. Targeting, in determining the target market covered by PT. Prudential Life Assurance Medan City Branch there is no certain limit, the company serves all market segment. Keywoard : Strategy, Marketing, Sharia Insurance, PT. Prudential Life Assurance Branch Medan City.

Leasing or leasing is actually an improvisation ofconventional legal system called leasing. Leasing company business in Indonesia is better known as leasing. Company main activities leasing is engaged in financing for the purposes of capital goods desired by customers. Financing here means if a customer needs capital goods such as heavy equipment, office equipment, cars by renting or buying on credit can be obtained from the leasing company. Leases are actually wider than understanding of lease purchase, because there is a business lease in the form of a finance lease (with option) and operating lease (without option). Rent for business too is one of the high risk avoidance measures that are currently being implemented realized by existing entrepreneurs, so there needs to be more understanding clear on the risks that arise in leasing activities. This study used qualitative research methods. The purpose of this research is to analyze the risk of leasing users, especially in Indonesia.

Human life in modern times has various kinds of risks and dangers. Man himself does not know what will happen tomorrow and where he will die world. Insurance is a financial tool for managing home life, both in terms of facing an underlying risk, such as the chance of mortality, and in terms of protecting one's personal belongings. In the marketing process, a strategy is needed essential, the company's main target in a broad market reach. So that a strategy is required before entering the market, all of the plans have been consolidated, comprehensive, And included to make sure that the company's last purpose may be found out via the implementation of the suitable strategy. Study The reason for this observation is to choose and evaluate (segmentation, targeting, and positioning) at PT. Prudential Life Assurance Medan City Branch, in addition to to decide whether or not the advertising plan is carried out according with sharia advertising characteristics. This study employs a qualitative technique while doing descriptive research. The findings revealed that the market segmentation (segmenting) conducted by PT. Prudential Life Assurance Medan City Branch based on per market grouping region. To make it easier for Prudential to meet and greet its customers return. Targeting, in determining the target market covered by PT. Prudential Life Assurance Medan City Branch there is no certain limit, the company serves all market segment. Keywoard : Strategy, Marketing, Sharia Insurance, PT. Prudential Life Assurance Branch Medan City.

Leasing or leasing is actually an improvisation ofconventional legal system called leasing. Leasing company business in Indonesia is better known as leasing. Company main activities leasing is engaged in financing for the purposes of capital goods desired by customers. Financing here means if a customer needs capital goods such as heavy equipment, office equipment, cars by renting or buying on credit can be obtained from the leasing company. Leases are actually wider than understanding of lease purchase, because there is a business lease in the form of a finance lease (with option) and operating lease (without option). Rent for business too is one of the high risk avoidance measures that are currently being implemented realized by existing entrepreneurs, so there needs to be more understanding clear on the risks that arise in leasing activities. This study used qualitative research methods. The purpose of this research is to analyze the risk of leasing users, especially in Indonesia. Keywoard : Leasing, risk management