Improving the welfare of villagers is a noble goal to be achieved together with various parties. The Village’s opportunity to develop Village following the potential offered by prioritizing community participation has been regulated in Law Number 6 of 2014. Sanankerto Village in Turen Malang is one of the Tourism Villages known as the Boon Pring Ecotourism Village. Boon Pring is a bamboo area covering 36.8 ha and has more than 60 types of bamboo and natural springs. For the development and strengthening of the village economy, a Village-Owned Enterprise (BUMDES) was formed. This development and strengthening are also supported by the existence of the Tourism Awareness Group (POKDARWIS). Increasing fan-inclusive and sustainable economic growth, including rural economic growth, is the Sustainable Development Goals (SDGs). Starting from POKDARWIS information, the management of Sanankerto Tourism Village is not good, so research was carried out. The development of Sanankerto Tourism Village has been slow, starting from the preparation, implementation, monitoring, and assessment of tourism village development strategies. This research aims to uncover and understand the management model of Sanankerto Tourism Village so that it becomes a strength, weakness, and opportunity to develop a tourism village development strategy.

Penelitian ini dilakukan untuk menjelaskan keunggulan bersaing berkelanjutan yang dimiliki sebuah industri Penggilingan Padi. Penelitian dilakukan pada PP Djasa Bhakti karena terindikasi telah memiliki keunggulan bersaing berkelanjutan, yakni dari segi durabilitas telah mampu beroperasi selama lebih dari 40 tahun. Penelitian dilakukan dengan pendekatan kualitatif desain studi kasus guna membedah secara mendalam dimilikinya keunggulan bersaing berkelanjutan. Hasil penelitian menunjukkan bahwa manajemen hubungan pelanggan berdasarkan perspektif pimpinan PP Djasa Bhakti menjadi kunci dimilikinya keunggulan bersaing berkelanjutan. Strategi manajemen hubungan pelanggan yang diterapkan mengkombinasikan komponen fokus pada pelanggan inti, peningkatan internal organisasional, dan peningkatan teknologi produksi. Kombinasi dari komponen tersebut terbukti sangat berpengaruh dalam mendapatkan pelanggan baru, meningkatkan hubungan, dan menjaga hubungan yang telah terbangun. Hasil dari implementasi strategi manajemen hubungan pelanggan terbukti membuat PP Djasa Bhakti mampu beroperasi lebih dari 40 tahun dan memiliki kinerja penjualan diatas 50 ton per bulan.

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Improving village welfare is a noble goal to be achieved together. According to Law No. 6 of 2014 concerning Villages, given an opportunity is given to Villages to develop Villages according to the potential offered by prioritizing community participation. The establishment of Village Owned Business (Bumdes) is one form of village economic development and strengthening. Sanankerto Village, Turen, Malang is a Tourism Village also known as the Boon Pring Ecotourism Village. Boon Pring is a superior Bumdes to attract tourists. An area of 36.8 ha of bamboo and in more than 60 types of bamboo is an attraction. In the middle of the bamboo forest there is also a natural spring that irrigates rice fields with an area of approximately 124 ha. Researchers conducted preliminary research in the Tourism Awareness Group (Pokdarwis) Sanankerto Village and obtained information about the management of Sanankerto Tourism Villange is not good. The development of Sanankerto Tourism Village has been slower and less able, ranging from planning, implementation, to control and evaluation of the tourism village development strategy. Only relying on Boon Pring as Bumdes makes Sanankerto Tourism Village less than optimal to be able to become the preferred tourist destination village. The research entitled “Mapping of Villages Potential as a Strategic Step in the Development of Sanankerto Tourism Village, Turen, Malang” aims to examine the following matters: (1) Revealing and understanding the Sanankerto Tourism Village management model so that strengths, weaknesses, opportunities and threats can be identified which will then be used as a basis for developing a tourism village development strategy. (2) To uncover and understand appropriate alternative strategies in developing Sanankerto Tourism Village based on the mapping of village potentials. The researcher used a descriptive qualitative approach to describe the management of Sanankerto Tourism Village. Swot analysis is then performed and followed by AHP analysis with the results of alternative strategies in building and developing Sanankerto Tourism Village.

This study aims to explain the ability to operate rice mills in the long run. This is a qualitative study with a case study design conducted at the Djasa Bhakti rice mill in Turen, Malang. The results of this study indicate that the rice mill environment consists of external and internal. External companies consist of consumers, competitors, suppliers, and government policies. Observation of the external environment is done to find out opportunities, especially for observations of competitors and government policies carried out through the PERPADI Business Community. The internal company itself consists of production capabilities, human resources, marketing, and finance. The internal company continues to be improved to get opportunities. Cost leadership strategies are applied to companies that make companies that can sell 50 tons per month and have competitive advantages. Based on its assets and turnover, PP Djasa Bhakti is a medium-scale rice mill SME. Therefore, future researchers can conduct research related to strategy management practices and competitive advantage in both micro and small scale rice mills and other SMEs.