The investigative process in this study refers to the relevance of implementing public policies aimed at reducing gender inequalities in the exercise of fruit farming activity in the São Francisco Submedium. In this region, agroindustry developed over the last 50 years, with irrigation technologies, with major transformations, mainly in the 1990s, both in the form of production and working conditions and in the economic and social repercussions and with this, there was an evolution in the hiring of female labor to exercise the activity of fruit growing. However, despite the participation of women in the viticulture of the Semiarid of São Francisco, the literature on the subject points out the precariousness of female work, as well as the inequality between the work of women and men, with a greater appreciation of their work. Therefore, the research aims to analyze public policies that can be implemented in the semiarid northeast, with the aim of ensuring equal treatment between workers and rural workers of fruit production in the Petrolina/Juazeiro pole. The methodological strategy used was a bibliographic research, of qualitative nature with descriptive objective. The study is justified to encourage the improvement of the quality of life of workers in the semiarid region of São Francisco, through the possibility of implementing public policies aimed at economic insertion, social, women in the region's agricultural activity ensuring real equality.
I. INTRODUCTIONThe Petrolina/Juazeiro Pole, located in the northeastern semiarid region, is recognized worldwide for its economic dynamism in the production of irrigated fruit. In this region, agribusiness has developed over the last 50 years, with irrigation technologies, and has seen great transformations, especially in the 1990s, both in the form of production and working conditions and in the economic and social repercussions [1].With this, there was a strengthening of irrigated fruit cultivation with emphasis on vitiviniculture and mango cultivation [2], and expansion of formal employment. Currently, according to 2019 data from the Brazilian