Within the literature on tourism marketing and place promotion, there is very little research related to movie sites, including television programme locations, in Britain. This study discusses the concept of movie-induced tourism in relation to the wider phenomenon of cultural and literary tourism. The challenge of measurement is considered via a small-scale survey of visitors to Notting Hill in London, the setting for the successful movie starring Hugh Grant and Julia Roberts. The results showed a visitor profile which is fairly consistent with the findings from the literature; frequency results indicated that many visitors to Notting Hill had a fairly clear destination image prior to their visit, a large number of respondents knew of other television and film locations and a majority of respondents would consider travelling to television or film locations in the future. About two-thirds of respondents agreed with the fact that television programmes and films encourage tourism to a certain area, which shows an overall awareness and acceptance of the phenomenon of movie-induced tourism within the survey population.

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This case study briefly reviews the development of tourism degrees in the United Kingdom before considering the experiences obtained by students on year-long internship programmes over a period of 8 years. Verbatim confidential comments, from students, are provided and specific transferable skills discussed. Whilst some skills can be developed during the course of an academic programme, it is argued that the internship period can provide a wider range and help clarify career intentions.

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