PurposeThe aim of this research is to analyze sustainable value chain management based on dynamic capabilities in small and medium-sized enterprises (SMEs).Design/methodology/approachA qualitative methodology is used, through a multiple case study with three SMEs, to identify the conceptual relationship between the sustainable value chain and dynamic capabilities. Interviews are conducted with managers, and the data are analyzed through content analysis.FindingsIt is observed that breaking down barriers in processes is important for establishing the sustainable value chain, generating dynamic capabilities with the readaptation of activities.Research limitations/implicationsIt is recommended that studies be conducted in other sectors and in large companies, to identify new perspectives.Practical implicationsThe findings of this study demonstrate the constant processes of SMEs in response to legal, bureaucratic and logistical changes, in the generation of dynamic capabilities and sustainable value chain management, to achieve their customers' goals.Social implicationsThe research contributes to the literature on the management of dynamic capabilities in the value chain in Brazilian companies and to the supply chain field, particularly in relation to SMEs.Originality/valueThis research analyzes sustainable value chain management based on dynamic capabilities in Brazilian SMEs, gathering the managers' perceptions regarding changes in the external environment that influence adaptations and alignments, impacting on their businesses.
RESUMOO trabalho apresenta a relação do grau de internacionalização (GRI), da ambidestria internacional e do desempenho organizacional em pequenas e médias empresas (PMEs) exportadoras brasileiras. Ressalta a importância da ambidestria internacional nas capacidades das empresas. Por meio de uma survey em 138 PMEs brasileiras a pesquisa verificou as relações dos três construtos no campo dos negócios internacionais. Esta pesquisa utilizou a técnica do Modelo de Equações Estruturais para a análise, com o método do PLS-SEM (Partial Least Squares Structural Equation Modeling), também chamada de path modeling. Os resultados apontam que o maior GRI desenvolve a ambidestria internacional e que melhora o desempenho da PME. Também revelou que o GRI tem efeito positivo no desempenho organizacional da PME. Sugerem-se futuros estudos em grandes empresas e em multinacionais para verificar o desenvolvimento da perspectiva da ambidestria internacional e sua influência. PALAVRAS-CHAVEAmbidestria Internacional. Grau de Internacionalização. Desempenho Organizacional. Capacidade. Pequenas e Médias Empresas (PME).
Este caso para ensino descreve a trajetória da internacionalização da marca Aliança, uma marca de suco de uva integral e orgânico da Cooperativa Nova Aliança, localizada em Caxias do Sul (RS). O caso se desenvolve a partir do interesse da técnica da cooperativa Márcia e do cooperado Márcio em marcar uma reunião com o presidente da cooperativa para discutir a ampliação para novos mercados. É importante para a cooperativa a sua inserção no mercado internacional. O caso apresenta o processo da primeira exportação e traz uma discussão sobre decisões importantes que ocorreram na negociação internacional, para a inserção da marca no mercado líbio entre o importador Mr. Harmed, a coordenadora da cooperativa, Sra. Ana e o consultor da empresa júnior Lorran. O caso atende os seguintes objetivos de ensino: compreender como se dá o processo de internacionalização da marca na linha de sucos de uva da cooperativa, verificar os principais desafios encontrados para a consolidação do preço de exportação, identificar as principais exigências documentais e verificar a(s) estratégia(s) de internacionalização para a ampliação da marca no mercado internacional. O caso pode ser aplicado nas disciplinas de negociações internacionais, marketing internacional, estratégia de inserção internacional, logística, câmbio e sistemática de comércio exterior.
This article brings a look at the professionalization of fishermen in the state of Santa Catarina (SC), the national leader in the capture of marine fish. It houses the largest fishing industrial park in the country, among the difficulties in professionalizing the sector, there is a migration of qualified fishermen to presalt oil exploration. To meet this need for qualified fishermen on the coast of Santa Catarina, the professional qualification course was implemented in the modality of recognition of knowledge through the public policy of the National Network for Professional Certification and Initial and Continued Training (Network Certific). The purpose of this work was to demonstrate the Certific Network in the training of fishermen to perform at different levels of experiences to be acquired on land and at sea. With a qualitative approach, the exploratory and descriptive research medium was used, with interviews to 30 actors during the period between May and July 2017, with an instrument containing closed, open and semi-structured questions. Data were expressed as means and discourse analysis, focusing on induction and deduction. It was noticed that the Certific Network contributed with the sector for the offer of certification through courses that the Marine of Brazil did not supply in sufficient quantity added to the fact that, in its systematics, it allows the recognition of practical knowledge, providing an empowerment of Lasse worker who felt marginalized by acting illegally. This experience can serve as an example for meeting the UN's ODS objective 8 and 14, by promoting full and productive employment, integrated with society. Keywords-professional certification; industrial fishing; public policy. I. INTRODUCIONThe shortage of qualified and skilled labor in the fishing industry with the reduction in the supply of training networks in Brazil has been extensively recognized and criticized in the regulatory economic policy scenario for the sustainable development of the sector (COSTA, 2003). Among the United Nations (ONU, 2017) Sustainable Development Goals, number 8, aims to "promote sustained, inclusive and sustainable economic growth, full and productive employment, decent work for all" and number 14 aims to "conserve and sustainably use oceans, seas and marine resources for sustainable development."The most recent research deals with rural productive inclusion for fishermen in fishing tourism (GONÇALVES, 2018), the public policy of granting rural credit to finance fishing and aquaculture (FARIAS, 2018), the fishing chain (MEANTE & DÓRIA, 2017), the territorial development of fisheries and aquaculture (Food and Agricultural Organization -FAO, 2018), artisanal fisheries (GOMES, 2018). The theoretical framewo rk reveals that the marine and estuarine fishing activity in Brazil involves the work of a large contingent of fishermen (HAIMOVICI, ANDRIGUETTO FILHO & SUNYE, 2014), besides providing jobs and economic benefits (CÉLIO-JÚNIOR, 2014, AGUIRRE MUNIZAGA, DÍAZ ARAYA & MONDACA ROJAS, 2014).Despite the e...
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