Banking industry is to be considered as an authentic financial service industry and responsible for economic development of an economy. Customer satisfaction is the vital for retaining existing customers and attracting future customers to widen the operation level. A tough competition is spreading out among business sector day by day. The ultimate success of a business organization depends on customer satisfaction. In Bangladesh public bank and Private bank are giving financial services. The policies and strategies of public bank and private bank quite different that create the variation of customer satisfaction. This paper tries to identify the satisfaction level of customers of various public and private banks and factors that responsible for variation in the satisfaction of customers between the public and private sector banks in Bangladesh. The Purpose of this paper is to know the satisfaction level, find the variations in satisfaction level reason responsible of variation of satisfaction or dissatisfaction in public and private bank in Bangladesh. This research is based on the primary information. The data were collected from the field survey in a structured way. There are 150 customers have included from private and public banks for measuring the satisfaction level of customers. Overall the level of customer satisfaction of public and private banks are satisfied expect some tangibles and behavioral factors of the banks employees due to some strategy and nullity of the employees. So, there are need to improve this factor. This paper helpful for formulating strategy to upgrade the service level of banking activities.
Employee job satisfaction is one of the main factors for the prosperity or success of an employee as well as an organization and a related issue in human resource management, organizational behavior, and personnel management. This study attempts to evaluate the various factors (pay and benefit, supervisor's behavior, work condition and environment, opportunity for career development, organization policy, and communication with co-worker) that affect the employee's job satisfaction. The study result indicate that pay and benefits, supervisor's behavior and organization policy have a significant impact on employee's job satisfaction. This study will provide the new message to the employer's regarding the way for better employee satisfaction that are ultimately affect the organizational success.
This study aims to identify the impact of internal marketing (IM) on business performance (BP) in the banking sector in Bangladesh where employee relationship quality (ERQ) as a mediator as well as to determine the importance of each of the internal marketing dimensions in explaining the variation in internal service quality. Convenient sampling is used to choose respondents for this study where an online questionnaire survey was activated to collect data. Using a direct questionnaire survey carried out in the banking sector and the present study obtained 402 useable responses. A conceptual model was validated using the partial least square (PLS) method, a methodology based on structural equation model using the software Smart-PLS version. The study results revealed that internal marketing of banking business is positively correlated with business performance through relationship quality. The findings should not be enthusiastically widespread across the banking sectors in Bangladesh.
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