Recently a psychological mechanism has been proposed between bodily purity and moral purity: the “Macbeth effect”. The act of washing their hands seems to free individuals of their guilt. However, the universality of this psychological mechanism is an empirical question that should be studied. In four studies we replicated the original Zhong & Liljenquist's experiments with Spanish samples. We were unsuccessful in replicating the Zhong & Liljenquist's results that supported cleansing as a psychological mechanism for compensating guilty: results couldn't confirm an increased mental accessibility of cleansing-related concepts or even a greater desire for cleansing products, neither a greater likelihood of taking antiseptic wipes. In addition we didn't find that physical cleansing alleviates the upsetting consequences of unethical behaviour. Spanish samples showed sensibility to morality and helping behaviour but not with cleansing as a way to reduce their threatened morality.
Understanding verbal descriptions of everyday actions could involve the neural representation of action direction (avoidance and approach) toward persons and things. We recorded the electrophysiological activity of participants while they were reading approach/avoidance action sentences that were directed toward a target: a thing/a person (i.e., "Petra accepted/rejected Ramón in her group"/ "Petra accepted/rejected the receipt of the bank"). We measured brain potentials time locked to the target word. In the case of things, we found a N400-like component with right frontal distribution modulated by approach/avoidance action. This component was more negative in avoidance than in approach sentences. In the case of persons, a later negative event-related potential (545-750 ms) with left frontal distribution was sensitive to verb direction, showing more negative amplitude for approach than avoidance actions. In addition, more negativity in approach-person sentences was associated with fear avoidance trait, whereas less negativity in avoidance-person sentences was associated with a greater approach trait. Our results support that verbal descriptions of approach/avoidance actions are encoded differently depending on whether the target is a thing or a person. Implications of these results for a social, emotional and motivational understanding of action language are discussed.
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