This research is motivated by the condition of Gambier marketing in Limapuluh Kota Regency, the Gambier center of West Sumatera and Indonesia, which is still experiencing problems and tends to be inefficient because of the high marketing margins, and the low share received by farmers. This study aims to analyze what factors influence the marketing efficiency of Gambier commodities in Lima Puluh Kota Regency. In this study, the researcher uses a Structural Equation Model (SEM) PLS method by taking 100 Gambier producers from Kapur IX sub-district and Pangkalan Koto Baru sub-district as research sites. The results showed that the variables of human resources, marketing institutions, products, capital, and markets significantly affect the marketing efficiency of Gambier commodities in the research site. Only the variable of government policy did not have a substantial impact on marketing efficiency
This study aims to determine consumer perceptions of organic rice in Pasarbaru (Fresh Market) Padang City. Based on the results and discussion of the characteristics and consumer perceptions of organic rice in Pasabaru (Fresh Market), it is known that the importance performance analysis (IPA) explains the attributes that are considered important but whose performance is still low are rice taste and rice packaging. Attributes that are considered important and have good performance are rice cleanliness, rice free from the use of pesticides, service at sales points, availability of rice and promotions through social media. Attributes that were considered less important and whose performance was also considered normal by consumers were the color of the rice and prices that were competitive with other places. Attributes that consumers consider not too important but whose performance is considered good by consumers are the aroma of rice, the nutritional content of rice, environmental friendliness, price compatibility with benefits, easily accessible sales locations and organically certified producers. The majority of the attributes of organic rice are perceived as good by consumers, but for the attributes of the taste of rice and the packaging of rice, it is necessary to pay more attention because they are not in line with consumer expectations, so they are perceived as unfavorable
Tujuan penelitian ini adalah untuk melihat bagaimana pengelolaan kawasan wisata Lembah Harau dan bagaimana peranan pemangku kepentingan (stakeholder) dalam mengelolanya. Metoda yang dipakai untuk mendapatkan hasil penelitian ini dilakukan dengan metode dekriptif kualitatif, dengan mendeskripsikan kondisi yang ditemukan dilapangan serta membandingkannya dengan literatur yang ada. Hasil penelitian ini mengemukakan bahwa manajemen dalam pengelolaan kawasan wisata Lembah Harau saat ini belum optimal karena fungsi-fungsi manajemen dalam pengelolaannya belum terlaksana dengan baik. Dalam pengelolaan Kawasan wisata Lembah Harau peran swasta dalam saat ini sangat menonjol, hal ini dapat terlihat dari semakin banyaknya atraksi, wahana, penginapan dan sarana penunjang wisata lainnya yang berkembang di kawasan wisata Lembah Harau, namun hal ini tidak diringi dengan pengawasan yang dilakukan dinas terkait Kata Kunci: Manajemen, Pengelolaan, Pariwisata, Peran, Stakeholder
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