The concept of mass tourism has two seasons namely high season and low season to determine the number of tourist visits each year. Therefore the tourism industry tries to conduct a vigorous promotion by carrying out activities that can bring tourists to stay in one tourist destination. One of the activities that entrepreneurs do in the low season is to conduct activities called MICE (Meetings, Incentives, Conventions, and Exhibitions). This research uses qualitative analysis technique by applying the participatory principle involving MICE stakeholders, destination manager, travel agent managers, and tourists. Ubud Village as a tourist destination which has potential for MICE activities has not had a convention bureau. This is due to the characteristics of the tourists who come to Ubud and the needs required by the tourism industry managers which are different from other tourist destinations in Bali such as Badung regency and Denpasar municipality. During this time, the implementation of activities of MICE is dominated by incentives tourism activities (56.57%), exhibitions (31.72%), and meetings (11.71%). The SWOT results concluded that Ubud Village is still S > W and O ≥ T thus requiring an internal consolidation, but seeing O ≥ T, has potential for further development. Development strategy were using grand strategy which make the results such as growth, dominance, and maximum investment.

Marketing activities are one of the important things to do in tourism sector. Marketing communication can be done in various ways, one of which is through Tiktok application. One of tourist destination that viral on tiktok lately is Pantai Indah Kapuk 2 and this study aim to acknowledge the Effectiveness of Marketing Communication through Tiktok Application in PIK 2 Jakarta. The operational variables definition of this study used the AIDA model, which consists of attention, interest, desire and action. Data collection techniques were using through observation, literature study, documentation and distributing questionnaires through google form. The sampling technique in this study used a purposive sampling technique by determining the number of respondents using the Lemshow formula as many as 100 respondents. The data analysis technique used is descriptive quantitative by using the Customer Response Index (CRI). In this study, the results of the effectiveness of Pantai Indah Kapuk 2 marketing communications through the Tiktok application obtained an overall AIDA score of 3.26 which included a very effective scale range, and obtained a CRI value of 57%, which means that Pantai Indah Kapuk 2 communication through the Tiktok application effective.

Kura-Kura Bus is one of tourist transportation companies in Bali with public shuttle bus service in tourism route. Data analysis in this research were using SWOT and AHP analysis, with participants who have position minimal as a supervisor. Participants selected based on their expertise and relevance with this article. Based on the results of SWOT and AHP analysis to develop tourist transportation is Kura-Kura Bus, which is considered the most realistic scenario is an optimistic scenario, with the goal to be a safe and comfortable transportation. To achieve the goal, based on priority strategies that could be done by management of Kura-Kura Bus are developing unique products, finding new markets, favoring public transport services, enchance brand reputation, developing smartphone application, and cross promotion with supplier.

Bali is a province whose economic sector is dominated by the tourism industry and is one of the victims of the impact of restrictions on the movement of world tourists caused by Covid-19. PHRI published since the beginning of the pandemic until April 2020 there were 281 hotels and 19 restaurants in Bali that had stopped operating. Kemenparekraf helps the Bali Government Tourism in taking a role for the recovery of the tourism industry and continue to operate in the pandemic situations. This study aims to explain the role of the Bali Government Tourism during the Covid-19 pandemic in implementing CHSE in hotel and restaurant businesses in Bali. This study uses a qualitative method with purposive techniques in determining informants, namely the Bali Provincial Tourism Office, PHRI Bali, hotel and restaurant business actors in the Sanur, Ubud and Nusa Dua areas. Data was collected by means of structured and open interviews. The data analysis technique used is descriptive qualitative. The results of the study explain that the role of the Bali Provincial Tourism Office as a facilitator, regulator and catalyst is implemented with programs that is carried out as well as the implementation of CHSE to suppress the spread and education of Covid-19 prevention in hotel and restaurant businesses and gain the trust of potential tourists to come to Bali so that the wheels of the economy Bali goes on. All of these activities involve various parties such as associations, academics, government institutions, national media, business actors, Balinese people to tourists who are stay in and want to go to Bali.

Vietnam has the inbound tourism growth in ASEAN within 20% and also Indonesian tourist visits to Vietnam increase every year. This study aims to identify the characteristics, motivation and satisfaction of Indonesian tourists who traveled to Vietnam and expected to be used as a consideration by tourism expertise, especially outbound tourism activities in order to fulfil their needs and expectations. The sample of this research is Indonesian tourists who have visited Vietnam. The sampling technique used purposive sampling method towards 100 respondents. Data collection techniques were conducted in several ways, such as: observation, questionnaires, literature study, and documentation. Data analysis was performed using quantitative descriptive analysis techniques. The results showed that the motivation of influencing most of Indonesian tourists who traveled to Vietnam was cultural motivation with an average value of 4.45 (strongly agree) and the indicator that had the highest value was seeing and knowing the culture in Vietnam with an average value. 4.53. In addition, in terms of the level of tourist satisfaction, it shows that among the four main components of tourism which consist of attraction, amenities, accessibility, and ancillary (4A), the attraction component has the highest satisfaction score of 87,1% (Very Satisfied) and the indicator with the highest score is Vietnam has a good and attractive natural tourism with total score of 88,8% (Very Satisfied). Overall, the satisfaction level of Indonesian tourists visiting Vietnam has score 80,7% (Satisfied), which means that Indonesian tourists visiting Vietnam are satisfied with attractions, amenities, accessibility, and ancillary in Vietnam.