This study aimed to measure the influence of social media influencers, destination image, and brand image on the purchase intention of tourists who visited the Bratan Lake, Bedugul, a major tourist attraction. The study population comprised foreign tourists; the sample size was 179. Respondents were selected using the convenience sampling technique. The data was then processed and analyzed using structural equation modeling with PLS software. The results show that social media influencers, destination image, and brand image have a positive and significant effect on purchase intention. Brand image has a higher correlation-coefficient value compared to destination image with regard to purchase intention. This indicates that the manager of a tourism destination should take into account the price paid by tourists for the attributes and the benefits they receive. The three indicators of brand image are quality, track record, and reliability, indicating that tourists will look to fulfill their previously held expectations during and after traveling.

This study purpose is to determine the effect of destination image and perceived value on the satisfaction’s level of the tourists who visit ecotourism attractions. There are two studies conducted in this research, the first is to validate the effect of destination image to the customers' satisfaction level and also to see the dominant effect of each indicator from the destination image to Customer Satisfaction level. Subsequent study validates the effect of Perceived Value on the customers' satisfaction level as well as to see the dominant indicator of Perceived Value on the customers' satisfaction levels. The study population is the foreign tourists who visited Taman Ayun Pura Mengwi Badung tourist object of Bali. The samples size is set at 65 people. Respondents were selected based on convenience sampling technique from the tourists who already know that Taman Ayun Temple is an ecotourism attraction and received appreciation as world cultural heritage. The data is processed and analysed using SEM through PLS software. The results show that Destination Image and Perceived Value have a positive and significant effect on the Customers' Satisfaction. Perceived Value has a higher correlation coefficient value when it is compared to the Destination Image on the Customers' Satisfaction. This indicates that the managers of tourist object and travel should pay attention on the price paid by the tourists with acceptable or perceived benefits. Other indicators in Perceived Value that should be the evaluation's material is Functional Value and Emotional Value. This indicates that tourists who visit the tourist object pay attention to the service standard received and the pleasure feelings they obtained when they are traveling can increase the tourists' satisfaction.

No abstract

The purpose of this study was to determine what factors influence job satisfaction of employees of PT. Aneka Usaha Tanggamus Jaya. Research Methodology: In this study, the researcher used this type of quantitative research. Quantitative is data in the form of numbers, or quantitative data that is scored (scoring). Data is a source or material that will be used in a study. Data sources consist of primary data Primary Data. The sample in this study were employees of PT. Various Usaha Tanggamus Jaya Lampung, totaling 33 employees. Data analysis using Importance Performance Analysis (IPA)  The results of the importan performance analysis (IPA) show the interpretation of the Cartesian diagram, namely in quadrant A there are 9 attributes that are still not satisfactory and become the main priority to be addressed first by PT. Various Enterprises Tanggamus Jaya. In quadrant B there are 7 attributes that must be maintained by PT. Various Enterprises Tanggamus Jaya. In quadrant C there are 11 attributes that are considered less important or have low priority by employees of PT. Various Enterprises Tanggamus Jaya. In quadrant D there are 9 attributes that are considered not too important by employees.  Research like this related to job satisfaction needs to be done in every industrial sector. This is because, each industry has different antecedents or shapers of job satisfaction. This research is useful for the body of knowledge of human resource management science, especially in the science of employee job satisfaction Keywords — Job Satisfaction, Human Resources Management, Importance Performance Analysis

Pengabdian ini bertujuan untuk memberikan pelatihan kepada para guru di SMA Negeri 1 Banjar Agung Tulang Bawang dalam meningkatkan keterampilan penggunaan internet. Metode yang digunakan adalah pelatihan langsung dengan pendekatan praktikum. Para guru diberikan materi dan pelatihan mengenai dasar-dasar internet, penggunaan aplikasi dan situs web pendidikan, dan teknik pencarian informasi yang efektif dan efisien. Evaluasi dilakukan dengan menggunakan pretest dan posttest, serta kuesioner untuk mengukur kepuasan peserta terhadap pelatihan yang diberikan. Pelatihan ini merupakan suatu inisiatif yang efektif dalam meningkatkan keterampilan penggunaan internet bagi para guru di SMA Negeri 1 Banjar Agung Tulang Bawang. Pelatihan ini memberikan manfaat yang signifikan bagi para peserta, serta dapat dijadikan model untuk pelatihan keterampilan penggunaan internet bagi guru di sekolah-sekolah lain