Abstract.Authors interpret bioethics' models as a fixation of the new symbolism in which sociocultural systems expressed its response to impact of technologies standardizing the image of a human being. At the moment it is NBICS technologies that are responsible for this impact. Convergency of these technologies' goals makes education responsible for adjustments of the future states of culture formed by NBICS-technologies. The possibility of this adjustment provided by the fact that training of specialists for the NBICS-technologies niche as the primary resource of those technologies is processed in the space of educational systems. The article reveals the structure of this space; bioethics' models are distributed in the context of this structure and proofs produced for understanding the semiotic essence of the phenomenon of education. These conceptual suggestions shape the original method of semiotic diagnostics of innovative educational strategies based on interpretation of bioethics' symbolism as "semiotic attractors" of knowledge management related to convergent technologies.

Convergence of NBICS-technologies makes relevant the exact definition of objective goals' spectrum, which pursued this self-organizing system of technologies. Authors consider the objective goals of this system of technologies as "semiotic attractors" and the tasks related to knowledge management at the NBICS-technologies niche as management of competition between the goals, which cause processes of creation, transmission, reception, usage and duplication of the new knowledge. Competitive interaction of these goals (and their symbolizations) were researched on the grounds of Lotka-Volterra model. The original interpretation of Lotka-Volterra model is posed on the basis of stated interconnection between the stages of complex systems' non-linear dynamics, this self-organization's information mechanisms and the semiotic results of information processes' stages. This synthesis of synergetic, cybernetic and semiotic paradigms is implemented on the grounds of A. N. Whitehead process philosophy. Semiotic interpretation of the model allowed determining the order of goals' conversion and defining the stages of dynamics at which this transformation by means of knowledge management is constructive.

Представлена оригинальная интерпретация позиций педагогической биоэтики, дано обоснование необходимости реализации этих позиций в условиях неопределенности социальных сценариев и бренности традиций, вызываемых темпами инноваций. На данных концептуальных основаниях выдвинута исследовательская программа создания своеобразного консалтинга, призванного оказать содействие личности в выработке индивидуального образовательного маршрута. Ключевые слова: семиотика биоэтики; семиотика образования; нелинейная динамика; проблема измерения; диагностика эффективности; консалтинг.

Отмечен парадокс запроса на креативность: общество декларирует потребность в креативном образовании и не всегда готово к массовому притоку его выпускников. Рассматриваются ценностные отличия разных видов образования. Сделан вывод о том, что социальный запрос лимитирован необходимостью организовывать особые условия не только для работы, но и для жизни выпускников креативного образования. Ключевые слова: ценности креативности, ценности и цели видов образования, визуальные эффекты современного образования.

-the work is dedicated to research in the field of management of socio-economic systems, namely -the identification of statistical groups of respondents-managers by statistical and heuristic methods based on testing knowledge about the factors influencing the increase in productivity. Test were fulfilled in a framework of the universities course of management.